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Southern Wine & Spirits of America Selects Steelwedge to Drive Collaborative Planning Success

Pleasanton, CA – WEBWIRE

Steelwedge, the leader in cloud collaborative planning solutions, announced that Southern Wine and Spirits of America, Inc. (Southern) —the nation’s leading wine and spirits distributor with operations in 35 states—has selected Steelwedge for Sales & Operations Planning (S&OP). Steelwedge creates an integrated business process that drives collaboration, focus and alignment across multiple divisions and departments in a company. Steelwedge helps customers integrate demand plans, financial goals, supply plans, inventory quantities, and new product plans to inform better decision-making.

“As the industry leader, Southern Wine & Spirits focuses on leveraging technology as an enabler to consistently drive operational effectiveness and improve capabilities internally and with our supplier and customer partners,” said Ann Dozier, Southern’s Senior Vice President, Chief Information Officer. “We selected Steelwedge for its innovative solution that promotes collaboration across functions by connecting sales planning and demand forecasting with supply chain planning.”

Steelwedge’s dynamic big data cloud platform is the performance standard in transforming multi-source, diverse data into the industry’s most granular, actionable and tailored information—delivering clear, targeted results that boost company plan performance. Steelwedge understands that each planner in an enterprise has considerations unique to a functional area—whether sales planning, product planning, supply planning, demand planning, revenue planning or S&OP. Steelwedge integrates ‘points of view planning’ into overall integrated business planning, sharpening the effectiveness of functional area plans while factoring exponential benefits into a company’s full scale enterprise plan.

“With Steelwedge, Southern Wine and Spirits will have the added visibility and responsiveness needed for today’s consumer driven marketplace.  Inventory and product distribution will be determined collaboratively by all divisional and functional departments across the organization which will lead to an augmented customer experience while driving profitability,” said Pervinder Johar, Chief Executive Officer of Steelwedge. “We look forward to working with Southern to drive incremental improvements and gains throughout their supply chain network through better collaboration and orchestration.”

Southern will be using the following solutions from Steelwedge: Demand Planning & Forecasting, Sales Forecasting, Sales & Revenue Planning, and Product Lifecycle Planning (Innovation Cycle).

Gartner categorized Steelwedge as a leader in its 2015 Magic Quadrant for Sales & Operations Planning System of Differentiation. To view a copy of the report go to -2015 Magic Quadrant for Sales & Operations Planning System of Differentiation.

About Southern Wine & Spirits of America, Inc.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in: Alabama, Alaska, Arizona, California, Colorado, Delaware, the District of Columbia, Florida, Kentucky, Hawaii, Idaho, Illinois, Indiana, Iowa, Maryland, Maine, Michigan, Minnesota, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 14,000 team members. Southern urges all retail customers and adult consumers to market, sell, serve and enjoy its products responsibly. For more information about Southern and its responsible consumption program, see:

About Steelwedge

The Steelwedge Collaborative Planning Cloud enables leading companies to profitably align demand, supply, strategy, operations and financial goals. Connecting people, processes and technology, Steelwedge helps leading brands such as HP, Lenovo, Jaguar Land Rover, Nissan and Monsanto to optimize planning to improve performance across every role to make outcomes more predictable, mitigate risk, and profitably navigate market changes. Steelwedge’s planning solutions provide real-time decision making tools through rich analytics and powerful “what-if” scenario modeling. Visit

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