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Safari Acquires Technology Leadership Training Company Popforms

Sebastopol, CA – WEBWIRE

Safari, the leading global platform for technology and business learning, announced today the purchase of the assets of Popforms, a creator of courses and tools supporting technical leaders looking to advance in their careers. With this transaction, Safari acquires all of Popforms’ original content including its website, courses, videos, newsletters and interactive exercises.  

The acquisition of Popforms underscores Safari’s ongoing commitment to supporting the complete career arc of technology and business professionals. As the world’s largest online subscription library of video training courses and books for professionals, Safari connects the work of leading technology and business experts with more than 1.7 million individuals at many of the world’s most innovative companies like Apple, Tesla and Google.  

Founded in 2013, Popforms has been transforming leadership training by focusing on the unique characteristics of early career technical managers. With over 50% of millennials having already moved into management positions, Popforms fills an important niche with its engaging, lightweight, and digestible learning offerings. Popforms’ popular “Leadership Sparks” deliver focused, bite-sized courses on the skills every manager must master, including productivity, public speaking, stress management, communication and negotiation skills--all tailored to the needs of busy professionals who need to learn as they go.  

Popforms, founded by Kate Matsudaira, was most recently named by Business Insider and Product Hunt as one of the country’s “best women-founded startups.”  

“Safari is a great resource for building not only leadership skills, but a huge range of resources for building your career,” said Matsudaira. Having been a content partner with them for the past year, it’s exciting to watch the ways Popforms content will pair with other best-known works in the field.”  

“We’ve known Kate and admired the Popforms approach for some time,” said Andrew Savikas, CEO of Safari. “Especially their approach to helping self-starters and new leaders take charge of their careers with bite-sized and actionable tools. At Safari, we believe everyone deserves a remarkable career, and we’re thrilled to be adding this set of tools to help our users get there .”  

About Safari
Safari is the premier, mobile-friendly, online learning library for technology and business professionals. More than 200 publishers and training providers contribute over 30,000 books, instructional videos, audiobooks, and conference talks to the library. Headquartered in Sebastopol, California with offices in Boston and Arizona, Safari is a wholly-owned subsidiary of O’Reilly Media. Visit to learn more.  


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