Ericsson’s payment and messaging service to support MTV launch in the Baltic region

September 7, 2006, MTV will use Ericsson’s (NASDAQ:ERIC) Internet Payment eXchange (IPX) solution for messaging and payment in the Baltic countries, supporting the launch of local MTV stations in the region.

MTV will utilize the premium payment service to support entertainment and content services, such as Matchmaker(TM), which it provides in conjunction with its very successful music video channel.

Liene Kupca, head of Digital Media for MTV Networks Baltic, says the partnership in the Baltics builds on the successful cooperation between the two companies in the Nordic countries. “When we decided to launch local MTV channels in the Baltic region, Ericsson IPX was the natural choice for our mobile content billing solution,” she says. “It allows us to promote our brand, and provides us with an interface to an international market, which supports MTV’s international expansion plans.”

Björn Zethraeus, Vice President Marketing and Sales IPX, Ericsson, says: “Ericsson is proud to support MTV’s entrance into this region. This partnership further underlines the growing interest in services that bridge the broadcast and mobile worlds.”

MTV is already using Ericsson IPX as its supplier in Sweden, Norway, Denmark and Finland.

IPX greatly simplifies the business model between content providers, mobile operators and end users. It allows end users to purchase content from different content providers and pay using their existing charging relationship. IPX also reduces the complexity and number of economic and technical relationships required, making it a more cost-efficient solution for operators and content providers.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com/

About Ericsson IPX
Ericsson IPX is a non-branded, white-label service that comprises mobile billing and connectivity via SMS, MMS, web and WAP. The premium service, IPX Payment, is available to more than 650 million mobile subscribers in 21 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide.

About MTV Networks International
“MTV Networks Baltic” is a part of the TVCorp which broadcasts under license agreement of MTV Networks Europe. TVCorp is financed by investment company MartinsonTrigon. MTV Networks International, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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