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GameFly To Introduce Video Game Streaming

Announces acquisition of cloud gaming leader Playcast to power new service, launching exclusively for streaming media devices on Amazon Fire TV


Today, the leading video game rental and subscription service GameFly, Inc. , announced it will introduce a video game streaming service through its acquisition of Playcast Media Systems Ltd., the Israel-based cloud gaming platform company.

GameFly’s acquisition of Playcast coincides with dramatic growth in media streaming and pairs GameFly’s expertise delivering consumer game rental and subscription services with Playcast’s state of the art technology to create the world’s premier multi-platform, console-quality streaming video game service.

“The $25 billion video game industry is undergoing major disruption and consumers have expressed strong interest in streaming games, much as they do with TV and movies,” said Michael Moritz, Chairman of Sequoia Capital and GameFly Director. “GameFly’s introduction of its new streaming video game service should help accelerate the growth of this market considerably.”

GameFly also announced that Amazon Fire TV will be the exclusive streaming media device for its new service at launch. Customers are now able to stream a variety of gaming titles from leading brands and independent studios, like Warner Brothers’ acclaimed Batman series , Darksiders II, and Dirt 3 . Game packs start at $6.99 a month and at launch customers can choose from six gaming packs.

“We’re excited to offer the GameFly streaming service worldwide with Playcast’s market ready and scalable technology,” said David Hodess, CEO of GameFly. “This represents the perfect evolution of GameFly by extending its mission of providing the highest quality video games available to gamers however they want to play.  We are also very pleased to launch on Amazon Fire TV to make the service available to US consumers.”

“We are thrilled to offer Amazon Fire TV customers exclusive access to GameFly’s streaming service,” said Steve Rabuchin, Vice President, Amazon Appstore. “Amazon Fire TV’s quad core processor can enable powerful streaming of GameFly’s top quality gaming content, which was previously only available on high powered PC’s or consoles.”  

For the first time, the infrastructure is in place to support streaming video games. Nearly 80 percent of Americans now have access to high speed broadband, a majority of households have internet enabled TVs, and by 2017 there will be more than 200 million total streaming equipped devices in households.   You can find out more about the streaming service at  

About GameFly
GameFly, the leading video game rental and subscription service, allows members to rent one or more console/handheld video games concurrently, with no due dates, late fees or shipping charges. Users can easily select from over 8,000 console/handheld titles and manage their list of games online at or the GameFly App for iOS and Android devices. Members receive rental games via First-Class Mail and return them to GameFly at their convenience using prepaid mailers.  GameFly now offers a game streaming service via Smart TVs, set top boxes and media players.

About Playcast Media Systems  
Providing live game streaming in 55 Asian and European countries since 2010, Playcast works with cable providers, hardware manufacturers and media companies to make game services available to consumers. Recently it was tapped by Samsung to power console quality gaming on its Smart TVs. Playcast harnesses a first-of-its-kind compression engine to stream video games from leading brands, like Warner Bros., Disney, Ubisoft, 2K, Square Enix, Capcom, and Sega, through smart TVs, over-the-top platforms, set-top boxes and micro-consoles.  Playcast investors include MK Capital, Jerusalem Venture Partners, Mer Group and Xenia. For daily news and information, please visit and follow the company on Twitter @GameFly .  

Media Contact:
Creighton Vance
VSC on behalf of GameFly



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