Henschel-Steinau Wins POPAI Outstanding Merchandising Achievement Award for Nutella & GO! Retail Display

(May 2015) – Henschel-Steinau, the leader in retail marketing solutions, was recently recognized for a display produced for Nutella®, the chocolate and hazelnut spread that is beloved by children and adults worldwide. Point of Purchase Advertising International (POPAI) awarded Henschel-Steinau with a 2015 Outstanding Merchandising Achievement Award (OMA) in the Budget Permanent Category for its in-store display that featured the Nutella & GO! snack product.
 
Ferrero USA, Inc., who manufactures and sells Nutella products, challenged Henschel-Steinau to create an in-store display to showcase Nutella & GO! in stores throughout the U.S.  Nutella & GO! is a 1.8 oz snack pack container that includes classic Nutella spread along with small breadsticks for dipping. Sold primarily in convenience stores, the product is intended for consumers who want to enjoy Nutella while remaining mobile.  Henschel-Steinau created a clean, streamlined display design that fits perfectly in high traffic convenience store coffee bar and checkout areas, and also engages shoppers as they browse. To celebrate the Nutella brand and its 50 years of success in the global market, the Nutella name is featured prominently in the design, increasing brand visibility while enticing brand loyalists.
 
Henschel-Steinau designed the Nutella convenience store display with simple yet bold graphics, an impressively small footprint, and a spinning injection-molded base to increase product accessibility.  Every aspect of the design and in-store activation process was strategically planned to engage the target consumer.  
 
Patty Pellegrin, Henschel-Steinau Director of Marketing commented, “By providing retailers with a permanent selling fixture with a small footprint and large product capacity, the Nutella & GO! display promotes both trial and awareness in a format conducive to high traffic areas where consumers can easily grab, check out, and go.” She added, “We are grateful to be once again acknowledged by POPAI, and grateful to Ferrero USA for the opportunity to support the continued success of the Nutella brand as it passes an impressive 50 year milestone.”
 
The Nutella & GO! display was also honored with a silver Design of the Times Award at last year’s Shopper Marketing Conference and Expo.
  
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About Henschel-Steinau
Headquartered in Allendale, NJ, Henschel-Steinau has been recognized as a best-in-class provider for retail marketing solutions in the point-of-sale and in-store marketing industry for more than 55 years. The company provides retail shelf merchandising systems, custom point-of-purchase displays, warehousing and fulfillment services to Fortune 100 consumer goods marketers and retailers. Henschel-Steinau is located at 50 Commerce Drive, Allendale, New Jersey 07401 and can be reached at 201-760-4103. For more information, visit www.hspop.com.
 

 

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