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Test & Learn Goes to White Castle

White Castle Continues to License APT’s Test & Learn and Menu Analyzer Software


Applied Predictive Technologies (APT) announced today that White Castle, which operates more than 400 restaurants in 12 states, has renewed its partnership and will continue licensing APT’s Test & Learn® software. White Castle will continue leveraging APT’s cloud-based software to evaluate and optimize strategies across marketing, menu innovation, capital expenditures, and operations. White Castle joins other industry leaders, including over half of the top 30 U.S. restaurants, in leveraging Test & Learn® to drive their innovation.

“Given the extent to which we leverage APT’s Test & Learn and Menu Analyzer software, the decision to renew our relationship with APT was very easy and straightforward,” said Mike Tolle, Director at White Castle, who manages analytics. “We use APT’s software to make better decisions across the majority of our business. We’ve used the software to evaluate new menu items, determine optimal portion size, enhance guest experience through Castle remodels, and set the right prices.”

“There are many examples of how Test & Learn has impacted our decision-making,” said Tolle. “In evaluating the success of a new product, it’s necessary to look at so much more than simply how well that item sells. APT’s Test & Learn software helps us understand the extent to which new items generate truly incremental transactions, i.e., if we are getting new guests to visit our restaurants or if the guests who were already visiting are simply buying the new item instead of an existing item. Beyond understanding if a new item is driving new guest visits, we’ve used APT’s software to predict the demand of a new item at each location and optimize our ordering strategy accordingly.”

Tolle continued, “In conjunction with APT’s Test & Learn software, we use APT’s Menu Analyzer to understand how a new item introduction affects check size, which items are purchased along with new items, and in which dayparts they are ordered, helping to inform our marketing and menu strategies going forward.”

On using APT’s software, Tolle noted, “beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”

“We are thrilled that White Castle has decided to continue using APT’s software to enhance their analytics capabilities,” said Marek Polonski, Senior Vice President at APT. “We are excited about continuing to support the White Castle team.”

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About White Castle

White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. Craver Nation, White Castle’s culture center for Cravers, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit and

About APT

APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit to learn more.


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