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24 Hour Fitness Licenses APT’s Test & Learn Management System

Washington, D.C. – WEBWIRE

Applied Predictive Technologies (APT) announced today that 24 Hour Fitness, a leading health club industry pioneer, has licensed APT’s Test & Learn® for Sites and Test & Learn® for Customers software platforms, which will allow 24 Hour Fitness to test new initiatives as a part of its efforts to improve member satisfaction and drive profitability.

Over 100 of the world’s leading companies, including Walmart, Starbucks, and Hilton Hotels, use APT’s enterprise software platforms to inform high-impact decisions. 24 Hour Fitness licensed APT’s software after a three-month pilot engagement. APT will continue to work closely with 24 Hour Fitness to answer important business questions in capital expenditure, product offerings, pricing, and promotions.

“From the beginning of our pilot with APT, we could immediately see how valuable the Test & Learn analyses would be,” said Jeff Houston, Sr. Director, Pricing and Products. “Test & Learn has allowed us to assess customer, club, and market-level initiatives and understand which investments, products, price levels, employee compensation and training programs will allow us to best serve our members while improving profitability. We look forward to testing new ideas with APT’s analytics suite.”

Scott Setrakian, Managing Director of APT, said, “APT is very happy that the Test & Learn software has helped drive decision-making at 24 Hour Fitness, and we look forward to continuing our partnership with the company as it continues to use data to make important decisions that evolve the club experience for members.”

Please visit to learn more about APT.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly 4 million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, popular group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.

Please call 1-800-224-0240 or visit for more information and to find the club nearest you. 

About Applied Predictive Technologies (APT)

APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit to learn more.


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