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The Future of Programmatic Mobile Advertising: Smaato CEO Ragnar Kruse Hosts Fireside Chat with Microsoft and Dstillery at Internet Week NY


SAN FRANCISCO - May 18th, 2015 - Smaato, the largest independent mobile ad exchange that empowers mobile developers and publishers around the world to increase ad revenue, today announced that the company’s CEO, Ragnar Kruse, will be hosting a fireside chat with Microsoft and Dstillery (the leader in marketing technology that enables brands to reach the most relevant prospects) today, in coordination with Internet Week NY. Kruse will be joined by Sharon Harris, global sales strategy lead of Microsoft, and Lauren Moores, vice president of analytics of Dstillery.
Kruse founded Smaato as the first mobile Supply-Side Platform (SSP), and later built the platform out to become a real-time bidding (RTB) ad exchange. In January 2015, Smaato further revolutionized the global mobile programmatic world by launching the Smaato Publisher Platform (SPX), the first mobile-only publisher platform that allows publishers to put all of their advertising sources – RTB, ad networks, direct campaigns and proprietary partnerships – in competition with each other for each individual ad impression. This platform empowers publishers to maximize ROI for all their mobile properties beyond any mobile-first, mobile-only advertising technology previously available.
Today Smaato runs ads from over 10,000 advertisers, including 91 of AdAge’s Top 100 brands, across 80,000 publishers. The platform connects over 150 ad networks and 240 Demand-Side Platforms (DSPs) and delivers a global reach of over 550 million unique user devices and 150 billion impressions per month.
Programmatic has quickly become the standard in mobile advertising. As a pioneer in this space, Kruse will shed light on programmatic advertising through a publisher-side and mobile-first lens. He will examine the profound effect advances in programmatic RTB has on maximizing ROI for publishers, as well as the importance of prioritizing a mobile-first strategy as the world nears 100 percent mobile penetration.
“Mobile developers and publishers work hard to create apps and mobile properties that engage users and connect them to their products,” said Kruse. “But these app developers don’t specialize in mobile advertising or monetization. That’s where we come in. Our platform allows mobile developers to focus on what they do best and rest assured that they’re maximizing revenue in the most advanced, quality-tested, clean environment without extra legwork.”
Internet Week is an annual event held in New York to discuss technology’s impact on business and culture. The presentation will take place on May 18th from 5-7pm at the State Grill and Bar on the ground floor of the Empire State building.
If you are attending Internet Week and would like to join the fireside, RSVP here. To learn more about Smaato’s solutions, please visit:
About Smaato
Smaato is the leading independent global mobile Real-Time Bidding (RTB) ad exchange and Supply Side Platform (SSP). More than 80,000 mobile publishers use Smaato’s platform to monetize their mobile inventory around the world. The Smaato Exchange (SMX) is globally connected to 390+ Demand Partners. Smaato delivers more than 150 billion ad impressions per month, including campaigns from 91 of the Top 100 AdAge brands.
A privately held company founded in 2005, Smaato is headquartered in San Francisco, California, with offices in Hamburg, Germany, as well as Singapore and New York.



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