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Pioneer And XM Introduce Pink inno XM2go Player With A Portion Of Proceeds To Benefit Breast Cancer Research


Pioneer, XM and Circuit City Join Together to Support The Susan G. Komen Breast Cancer Foundation

Washington D.C., September 06, 2006 -- Pioneer Electronics (USA) Inc. and XM Satellite Radio today announced that the Pioneer inno™ XM2go, the world’s first portable player to combine XM’s acclaimed content with the flexibility of MP3 playback, will be available for purchase in pink beginning September 10. For each pink inno sold and activated, a donation will be made to the Susan G. Komen Breast Cancer Foundation.

“XM, Circuit City Stores, Inc. and Pioneer are coming together with the Susan G. Komen Breast Cancer Foundation to deliver this pink Pioneer inno to market with the hope that we can help drive breast cancer awareness, an important issue to many of our existing subscribers and employees,” said Dan Murphy, senior vice president, Retail Marketing Distribution for XM Satellite Radio. “Music lovers now have satellite radio and MP3 music in a single, sleek device, as well as the satisfaction of donating to a worthy cause.”

The pink Pioneer inno [GEX-INNO-PK], has a suggested retail price of $349.99, and will be available for sale exclusively at Circuit City Stores or online at and starting September 10, before expanding to additional retailers. Pioneer, XM and Circuit City will make a combined $30 donation to the Komen Foundation for each pink inno sold and activated, up to a maximum of $150,000. In addition, XM Satellite Radio has committed airtime to the Komen Foundation and its executives to educate its subscribers about breast cancer.

For nearly 25 years, the Komen Foundation has been the largest private funder of breast cancer research, as well as outreach programs in 17,000 communities around the world.

“It provides a great sense of hope that Circuit City, Pioneer and XM Satellite Radio have joined to help us work toward a cure for breast cancer,” said Cindy Schneible, vice president of Resource Development for the Komen Foundation. “We are proud to have the opportunity to partner with these three recognizable brands in an effort to increase the awareness of our cause and reach to music and entertainment lovers nationwide.”

The Pioneer inno XM2go is a revolutionary portable, handheld device that combines the two most popular forms of audio entertainment: satellite radio and MP3 music. This wearable device combines live satellite radio “on the go” and stored XM content with MP3 and WMA audio files. The user can even “bookmark” songs heard on XM broadcasts, connect the device to the PC, and instantly purchase the songs from the XM + Napster online service.

“Pioneer fans have always been the type of individuals with a sense of style. Now we’re able to give them a choice with their personal music player: standard platinum or electric pink. It’s one more way we’re letting them choose their entertainment on their own terms, and we’re doing that while supporting a great cause,” said Larry Rougas, vice president of marketing and product planning for mobile entertainment at Pioneer Electronics (USA) Inc.

XM offers commercial-free music channels, sports, talk, comedy, children’s and entertainment programming. In September, Oprah Winfrey and XM will launch the “Oprah & Friends” radio channel. XM is also the exclusive satellite radio home for the women’s talk channel Take Five, featuring “The Ellen DeGeneres Show,” “Good Morning America Radio,” “The Tyra Banks Show,” “In Style Magazine - Inspire Your Style,” “The Judith Warner Show” and “Broadminded.”

Other choices on XM include Public Radio icon Bob Edwards, the award-winning children’s radio channel XM Kids and Radio Disney.

NOTE TO EDITORS: For more detail about the relationship with The Susan G. Komen Breast Cancer Foundation and Pioneer inno product details, please visit: or

About the Komen Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2006, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested $630 million in breast cancer research, education, screening and treatment programs.

For more information about breast health or breast cancer, visit the Foundation’s Web site at or call the Foundation’s National Toll Free Breast Care Helpline at 1.800 I’M AWARE® (1.800.462.9273).

About XM Satellite Radio
XM (Nasdaq: XMSR) is America’s number one satellite radio service with more than 7 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM’s 2006 lineup includes more than 170 digital channels of choice from coast to coast: the most commercial-free music channels, sports, talk, comedy, children’s and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan, Subaru, Suzuki and Porsche, is available in more than 140 different vehicle models for 2006. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit

About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer electronics. The domestic segment operates through 633 Superstores and five other locations in 158 U.S. markets. The international segment operates through more than 950 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at and at

About Pioneer
Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including DVD and Blu-ray Disc, display technologies, navigation and Digital Network Entertainment.™

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 10-K filed with the Securities and Exchange Commission on 3-9-06. Copies of the filing are available upon request from XM Radio’s Investor Relations Department.


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