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The Blu-ray HD title ”Shark Tank HD” , the first title from the Plasma Art ® AVE HD Series, from Outpost FX is today announced and will be showcased at the IFA convention in Berlin 1-6 September.


WEBWIRE

FOR IMMEDIATE RELEASE, Berlin 2006-08-31

SHARKS TO BE LAUNCHED ON THE FIRST EUROPEAN BLU-RAY DISC

The Blu-ray HD title ”Shark Tank HD” , the first title from the Plasma Art ® AVE HD Series, from Outpost FX is today announced and will be showcased at the IFA convention in Berlin 1-6 September.

IFA, Berlin – August 31, 2006 – Outpost FX - Entertainment, Swedish producer and holder of the Plasma Art® brand, today launch the first European Blu-ray Disc title – Shark Tank HD.

Plasma Art® - AVE HD offers consumers digital art through their preferred display device in true high definition.

Outpost FX are planning additional releases in order to further strengthen the Plasma Art® AVE-HD brand. Shark Tank HD will also serve as a demonstration platform to showcase the Plasma Art® concept to a wider audience with the anticipated release of Sony’s Playstation 3. The authoring and replication is done at SONY DADC in Austria.

The source footage was filmed in the summer of 2005, in a specially prepared shark tank holding 1,000,000 liters of salt water. Fully grown sand tiger sharks, 3.2 meters in length, were eager to please as actors in this very still and mood setting Plasma Art® AVE-HD theme.

“Shark Tank HD was inspired by the “death trap” surroundings housed by various classic movie villains. A mad man fighting for world domination and his alternative exit lurking in the near vicinity -often operated with a push of a button - which almost guaranteed a slide ride to Mr. Evil’s favorite pets. Now you get a better view with less
drama in much better quality. We thought this would be a cool addition to our current Plasma Art Series, says Claes Dahlström, CEO, Outpost FX.

“We used a Sony HDW-900/3 HDCAM camera and extracted a 10 BIT HD-SDI (4:4:4) signal via a MDC-series converter from Miranda technologies. This uncompressed HD-SDI signal was then fed into a complex RAID configuration from Huge systems which is optimized for this high dataflow. We chose this high end transparency
throughout the whole chain to maintain and offer the best source material we could possibly produce digitally in a true native 1080p format. We fully adapted the HD master to 24p to suit a global market. It was great fun”, says Pär Mostad, CGI Manager, Outpost FX.

Outpost FX develops various entertainment products within the realm of the acclaimed quality assurance brand AVE HD. The abbreviation stands for Audio Visual Experience High Definition and is practiced by adapting the very cutting edge of new technologies and exploring the potential within new digital media formats.


ABOUT OUTPOST FX
Outpost FX is an independent high caliber media company based in Sweden. The core business started in 1989 and
has since the ambiguous start transformed into various business areas as development and new technologies has
become available. Outpost FX - Business Areas consists of:

• Film and Broadcast studios
• Advanced Post Production facilities
• Animation studios
• Software development - Home Cinema Calibration, Interactive Media
• Entertainment products - Plasma Art®, AVE, AVE HD

Plasma Art® is a registered trademark in over 25 countries.



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