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fitmob Acquires Gymsurfing to Expand Its ’All You Can Sweat’ Passport With the Addition of 200 Gyms Across the U.S.


San Francisco - (February 17, 2015) - Today fitmob, the company offering users fitness freedom through its ‘All You Can Sweat’ Passport, is announcing it has acquired Gymsurfing, a mobile platform for on-demand gym access, wherever you are. This acquisition allows fitmob to add new gyms to its portfolio of Passport partners across 20 different markets in the U.S. and Canada. Gymsurfing’s team of growth experts, who built out a portfolio of 200 partner gyms in just four months, will be joining the fitmob team as part of the deal. Financial terms of the transaction are not being disclosed but Gymsurfing founders Kevin Bracken and Dustin Hoffman are joining the fitmob team as Director of Gym Partnerships and as a Maker (developer) respectively.
Gymsurfing’s partner gyms will be integrated onto the fitmob platform in current fitmob cities over the course of the next few weeks, and include a wide variety of fitness experiences - from small independently owned boutique gyms to large regional franchises. The addition of Gymsurfing’s extensive portfolio makes it easier for fitmob to expand into new major markets like New York City, Chicago, Los Angeles, Miami, and Washington D.C. Passport users will be able to open up the fitmob app, pick from any of the available locations, book a workout or gym and walk in as they would if they were a full-time member.
“fitmob Passport members have been loving the all-access pass to all the best studio classes and gyms in their city, and we couldn’t be more excited to fill out more top partners for on-demand gym access wherever you are,” stated Kevin Bracken CEO and co-founder of Gymsurfing.
This acquisition is a strategic next step for fitmob as the company continues leveraging technology to connect gyms and studios with a steady stream of users looking for new and interesting workouts. fitmob’s monthly Passport is a win-win for both. Gyms and studios gain exposure to the tens of thousands of users using the fitmob app every day around the country, and users enjoy fitness freedom.
“Our goal is to become the fundamental tool that connects the supply and demand of the fitness industry like Lyft & Uber have for transportation or Yelp has for businesses,” began Raj Kapoor CEO and co-founder of fitmob. “With our portfolio of studios, trainers, and now the addition of new gyms around the nation from Gymsurfing, fitmob is offering an anytime, anywhere solution that provides variety, convenience, affordability, and fun.”
Gymsurfing launched last June when founders Kevin Bracken and Dustin Hoffman wanted to create a solution for people trying to find a gym while traveling. They built relationships with top gyms in major U.S. and Canadian cities, and created a self-serve app that made it easy for gyms to join the platform, offering $5-20 single use passes through the easy-to-use iPhone and Android apps. The Gymsurfing app will remain online for users looking for gym passes while traveling.
For more information on fitmob, head to its website or download the fitmob app on iOS or Android. Studios, gyms, or trainers that are interested in partnering with fitmob on its ‘All You Can Sweat’ Passport should email .
About fitmob:
fitmob is redefining the gym in the digital age delivering unique group workouts with top trainers, gyms, and studios in your neighborhood. fitmob is founded by Paul Twohey, previously co-founder of Ness Computing & early engineer at Palantir, and Raj Kapoor, previously co-founder/CEO of Snapfish, MD at Mayfield Fund and Lyft’s first VC investor. fitmob’s mission is to empower an active, global community through wellness. The company is based in San Francisco. For more information, visit


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