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Snell & Wilcox Introduces Alchemist Ph. C - HD, the New Benchmark for High-Definition Standards Conversion


New high-definition standards converter brings Alchemist Ph.C performance to the HDTV domain, delivers artifact-free clarity and unrivaled image quality

HAMPSHIRE, U.K. -- Aug. 31, 2006 -- Snell & Wilcox has brought its world-class standards conversion technology into the HDTV domain to create a peerless motion compensated HD standards converter: the Alchemist Ph.C - HD. The product of extensive research into the exacting demands of HD frame-rate standards conversion, the new Alchemist Ph.C - HD yields converted images of unparalleled quality and clarity so that even the most dynamic inputs are delivered with stunning detail, free from artifacts and virtually indistinguishable from the original HD content.

“Since the launch of the Alchemist Ph.C more than a decade ago, Snell & Wilcox has been the undisputed market leader in frame-rate standards conversion,” said Joe Zaller, vice president of marketing at Snell & Wilcox. “With the Alchemist Ph.C - HD, we’ve brought this same level of quality and robust performance to the HDTV standards conversion arena, while at the same time adding many new powerful features and additional flexibility for our customers.”

The new Alchemist Ph.C - HD provides a complete standard and format conversion solution in a compact and robust package. As well as offering high-definition frame-rate conversion for both 1080i and 720p standards, it also performs SD standards conversion between 50Hz and 60Hz material and HDTV upconversion, downconversion, and crossconversion. This gives users unsurpassed power and flexibility to leverage content around the world - in virtually any standard or format - without compromising quality.

The system’s architecture provides two outputs that can be used for transmission of program feeds in multiple standards or formats depending on the requirements of the customer. This dual output capability provides enormous flexibility to users who must deliver content in multiple standards or formats.

The system owes its superior performance to Snell & Wilcox’s Emmy® Award-winning Ph.C motion estimation technology. Ph.C is the most powerful and accurate type of motion estimation available today. Ph.C-powered products from Snell & Wilcox, such as standards converters, MPEG encoders, restoration systems, and HDTV upconverters, deliver visibly superior results when compared to competitive systems.

When designing the Alchemist Ph.C - HD, Snell & Wilcox engineers rigorously refined and optimized both the company’s Ph.C and standards conversion algorithms to deal with the demands of HDTV video systems. The resulting system delivers pristine images. The converted output of the Alchemist Ph.CÂ - HD is virtually artifact-free, low in noise, and high in detail and fidelity, especially in fast-paced HD news, sports, and live events. The Alchemist Ph.C - HD maintains a sharp, clean look whatever the content or display.

In addition to superior standard and format conversion capabilities, the Alchemist Ph.C - HD also boasts a wide range of valuable features including comprehensive audio handling, noise-reduction options, and CleanCuts technology, which offers reliable and accurate cut detection, automatically ensuring that video cuts of input and output material are identical.

More information about Alchemist Ph.C - HD and Snell & Wilcox’s complete product line can be found at

Snell & Wilcox designs and builds the world’s most advanced systems for video playout, mastering, repurposing, infrastructure, and live production switching. Providing solutions that deliver immediate value while enabling a controlled and cost-effective transition to HD and file-based systems, the company serves a worldwide base of customers in the broadcast, postproduction, cable, satellite, and IPTV markets. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Burbank, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Visit for more information.


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