Vodafone Launches Its Most Personalised Tariff Yet

31 August 2006 - On 1 September, Vodafone UK will launch ‘Your Price Plan’ and ‘Your Extras’, a new contract offering providing customers with more value and choice than ever before.

Not only is Vodafone UK offering better value on the number of inclusive texts, minutes and extras across its price plans, but it is also giving customers further ways to combine them than any other network, meaning they get more options than any other tariff on the market.

Better Value
Your Price Plan offers great value with new deals across a variety of price points. Your Extras give a variety of options to choose from, including texts and minutes, line rental discounts and six months of the best mobile TV content around - providing significant savings to customers. For example, for just £35 per month Vodafone customers on an 18-month contract could now combine a number of extras to get the following:

- 750 minutes and 250 texts
- 500 minutes and 1000 texts
- 500 minutes, 500 texts and 6 months free mobile TV

Wider Choice
Nobody likes to be put in a box, and with Your Price Plan, Vodafone contract customers have greater choice to select a package that fits their needs – more fine tailoring than off the peg. But to ensure this doesn’t mean added complexity for customers, Vodafone has trained over 4,000 staff on the new price plan to help customers make the decision that is best for them.

“If you’re cost conscious, make both calls and texts and want to catch up on all the latest music and entertainment, then we would advise taking out a £25 price plan with an eighteen month contract,” says Vodafone UK’s Director of Consumer, Tim Yates.

“With our recommended Your Extras, you would get 150 free minutes plus Stop the Clock minutes on-top, meaning you could talk for up to 60 minutes per call at evenings and weekends and only ever pay for three. You would also get 100 inclusive texts and could choose a six month free Sky Music and Entertainment Mobile TV Pack.”

Tim Yates, added “With Your Price Plan and Your Extras Vodafone customers will get the best choice of any contract offering on the market. We’ve paid close attention to what contract customers want and what the market is currently offering. We believe we’ve come back with something that gives value to every customer – in the way they want it. There really couldn’t be a better time to be a Vodafone contract customer.”

Your Price Plan and Your Extras follow other recent value initiatives for Vodafone customers including Vodafone Free Weekends where pay as you talk customers who spend £5.00 during the week get free calls to any UK network and texts all weekend, while those who spend £2.50 receive free texts for the whole weekend.

More information can be found by visiting www.vodafone.co.uk or by going to your local Vodafone store.

Contact Information

Katherine Danby

Media Relations Office

Vodafone UK

Contact via E-mail