Ploom Products Sell Out Due to Boom in Holiday Shopping Orders
Vape as Word of the Year rings true as the nation’s leading vaporizer experiences remarkable holiday sales
Dec. 22, 2014, San Francisco, CA: Ploom, the leading vaporizer producer, today announces product lines have sold out as a result of increased holiday sales. As consumers embrace vaporization and celebrate Vape as Oxford Dictionary’s Word of the Year, the popular and award-winning PAX Amethyst sold out and supply of the limited edition PAX Diamond is now sparse.
During the post-Thanksgiving sales period, Ploom reported the following:
- Black Friday resulted in an 189 percent increase from 2013 in Ploom.com sales
- Cyber Monday led to an 104 percent increase in Ploom.com sales from the same time in 2013
“We’re thrilled with the increase in online and retail sales and believe it’s a reflection of the growing popularity of vaporizers and the ongoing dialogue surrounding vaporization,” says Ploom CEO and Co-Founder James Monsees. “Judging by these numbers, a lot of people can expect to find a PAX under their tree this year.”
Vape has become a cultural force and was chosen by Oxford Dictionaries as 2014’s Word of the Year based on the growing popularity and recognition of vaporizers and e-cigarettes among consumers and the media. According to Oxford Dictionaries, people are 30 times more likely to come across vape than two years ago and exposure to the word has more than doubled in the past year.
For customers who missed out on this year’s Black Friday and Cyber Monday deals, Ploom is offering a $50 site credit and free express shipping on remaining products until December 22. For more details, go to: ploom.com/pax/
About Ploom
Founded by two Stanford Design Program Masters program graduates, SF-based Ploom is leading the reinvention of the smoking experience with its premium loose leaf and pod-system vaporizers. Ploom creates superior, beautiful and technologically advanced products that redefine the future of the tobacco industry. ploom.com
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Maggie Philbin for Ploom
maggie@vscpr.com
203.394.1818
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