SAMSUNG is Set to Demonstrate 4th Generation Mobile Technology

Jeju, Korea – August 30, 2006 : Samsung Electronics Co., Ltd. announced its plan to demonstrate 4th Generation (4G) mobile technology at the annual Samsung 4G Forum in Jeju Island, Korea for the first time in the world. Demonstration will take place at the specially designed bus in mobile circumstances reaching 100 Mbps data transmission as well as at the display area inside forum venue to show speeds of 1Gbps of data transmission.

The bus demonstration will give participants a first-hand experience of this latest technology. A demonstration bus will be moving at speeds of 60 km/h to show multi-cell Handover* with data speed of 100Mbps. A live broadcast of the Forum, VOD, and internet access will be shown simultaneously in a demonstration bus allowing delegates to experience the stability and speed of 4G connectivity of 100Mbps data speed.

(Handover*: the process of transferring an ongoing call or data session from one channel connected to the core network to another)

1 Gbps data speed under nomadic circumstances is 50 times faster than current Mobile WiMAX technology. It takes about 2.4 seconds to transfer 100 MP3 files(300MByte), 5.6 seconds to transfer 1 Movie(800MByte) at speeds of 1Gpbs. Samsung will demonstrate 1Gpbs data speed at nomadic circumstances by showing 32HD channel broadcast (20 Mpbs) download, Internet access and video telephony all at the same time. Furthermore, a 3.5 Gbps data transfer demonstration will be shown using 8X8 MIMO(Multi-Input Multi-Output) technology.

Samsung’s 4G technology demonstration is a next generation wireless communication service, a step up from last year’s Mobile WiMAX demonstration. Samsung has recently announced its plans to provide Mobile WiMAX systems and handsets to Sprint Nextel and lead the industry in next generation telecommunications technology. Additionally, Samsung has plans to commercialize Mobile WiMAX with nine major operators in seven different countries such as US, Italy, Brazil.

Ki Tae Lee, president of Samsung’s Telecommunications Network Business, says, “We are proud to demonstrate 4G technology for the first time at Samsung 4G Forum. We hope to drive development and standardization of 4G mobile technology with the successful demonstration and realize our dream to begin the 4G era.” He adds, “We hope to work with associated parties for the successful commercialization of 4G technology.”

Samsung hosts an annual 4G Forum to discuss about technology development and standardization of future telecommunication technology. Around 175 high-profile industry representatives from 20 countries meet to discuss the key technologies for 4th generation mobile communications at the 4th Annual Samsung 4G Forum from August 30th to September 1st covering the “Service Requirements & Spectrum for 4G”.

ITU defines 4G technology as a future wireless telecommunications technology allowing data transfer rates of 1Gbps at nomadic circumstances and 100Mbps at mobile circumstances. The spectrums for 4G technology will be decided at WRC (World Radiocommunication Conference) in October of 2007. The 4G mobile communications format is expected to become commercially available around 2010.


About SAMSUNG 4G Forum
Since 2003, under the theme of ‘Technical Breakthroughs for 4G Era’, the annual Samsung 4G Forum has been a great success. This forum continuously has provided invitees a unique opportunity for promoting their own visions, as well as acquiring a balanced view on 4G technology strategies and prospects on a global level.

With expectations under the main title ‘Service Requirements and Spectrum for 4G’, Samsung truly believes this will be another year of an opportunity with fruitful outcome for all the participants.

By inviting and graciously requesting distinguished representatives of different telecommunications sectors to participate in this Forum, Samsung aims to stimulate interest and promote the development of 4G standards, business opportunities and research. This forum will provide industry, academia, standardization bodies and service providers a unique opportunity for both promoting their own visions, as well as acquiring a balanced view on 4G technology strategies and prospects on a global level.

A technology-centric approach can be envisioned to investigate 4G visions and application areas. As such, the SAMSUNG 4G Forum will begin this exploration based on air interface technology, moving on to networking and other aspects as visions become more consolidated. Ultimately all important areas of 4G are expected to be embraced by this forum.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.
For more information, please visit www.samsung.com

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