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Sinch Announces Low-Cost Way For Developers to Add SMS Messaging in Minutes with a Few Simple Lines of Code

Cloud-based communications platform with more than 4 billion minutes in calls connected brings optimized mobile experience and unmatched affordability to developers globally

Stockholm – WEBWIRE

With the biggest holiday of the season right around the corner, millions of businesses are turning to mobile apps to reach customers and communicate with employees. To help with this effort, Sinch today announces the worldwide launch of its SMS API. Sinch is a communications platform that enables any developer to easily add social features into their apps and websites in minutes using only a few lines of code. Using the platform, developers can improve the in-app experience by allowing users to send texts or by sending download links, app notifications, discount offers or promo codes so users can get more value from the service. The new API is designed so developers can boost engagement and drive new users without having to spend thousands of dollars and weeks’ worth of time to build the infrastructure and relationships to support an SMS service.
Integrating SMS capability into an app or website has proved a difficult challenge for thousands of developers. First they need to strike deals with SMS termination providers, then manage the back-end operation, which would require a huge commitment of resources. Due to heavy infrastructure costs involved in such a project, the only companies who might consider this type of undertaking are established businesses like Amazon, who’ve already created such a large volume through their apps that it makes sense for them to keep their SMS in-house.  
Serving the growing demand for SMS among a large pool of developers who are looking to refine their product but aren’t able to create an SMS platform from scratch, Sinch stands apart from other services like Twilio and Nexmo with the simplest and most affordable way to create a powerful in-app communications experience.
New features of the Sinch voice and messaging platform include:

  • Notifications: Notify your customers or users (including those who don’t have your app installed) instantly without relying on push notifications.
  • Two-factor authentication and account verification: Send an SMS with a unique code to verify user account information.
  • Marketing campaigns: Send messages and promotions to your customers via SMS.
  • Drive downloads: Remove friction and add an option for your users to enter their mobile number on your website and receive an SMS with a download link to your app.

“Whether you’re a travel destination site that wants to power a better customer experience on mobile or a retailer looking to send a compelling offer or discount, the big idea around in-app communications is to help reduce friction and offer a more compelling experience so your users don’t have to jump through unnecessary hoops or leave your app to accomplish what they want,” said Andreas Bernström, CEO of Sinch.
Mobile-first communications platform surpasses 4 billion minutes in calls connected since inception
Since its launch in May, Sinch developer sign ups have increased by 25 percent month over month, and the company is projecting to have more than 6,000 developers signed up by end of year. The company is also announcing having passed a new milestone of more than 4 billion minutes in calls connected since inception and projects it will be adding 750 developer signups a week by the end of 2015.
Some of the early use cases have targeted developers in a broad range of app categories including travel, communications, dating, gaming, social networking, commerce and finance, and today the company announces the signing of several customers including Swedbank, one of the largest banks in Sweden with more than 9.5 million retail customers and 600,000 corporate accounts, which is now using Sinch to send fleet management notifications to the 15,000 drivers of its company cars.
“The Sinch SMS API was really easy to implement and did just what I needed,” said Robert Bergman, head of fleet management at Swedbank.
Spun out of VoIP giant Rebtel with $12 million in funding earlier in the year, Sinch provides developers worldwide with all the tools they need to capitalize on the massive demand among consumers for app-to-app, app-to-phone, and web-based calling and messaging. Leveraging a mobile-first approach and its long-standing relationships with some of the top carriers in the industry, Sinch’s SMS features compliment its existing voice and instant messaging services, offering a true cross-platform suite of communication SDKs for iOS, Android and JavaScript platforms, as well as some of the most affordable rates in the world’s top mobile markets.
“We’re in a great position to help developers take advantage of huge time and cost savings while implementing a much needed communication layer into their offerings,” said Daniel Forsman, COO of Sinch. “Sinch takes all the hassle out of the integration process, so new features can be added quickly and securely. By implementing new communication features, not only can developers create richer apps, they can help drive up active users and time spent within their products.”
For more information on Sinch’s platform tools and developer APIs, as well as available countries, please visit For those specifically interested in the company’s new SMS API, you can find a messaging tutorial here:
About Sinch
Sinch gives mobile developers the best way to add communication into their apps. The company’s platform lets developers integrate voice and messaging into their app with only a few lines of code. Sinch has launched as an independent company with $12 million in funding and is based in Stockholm and San Francisco. For more information, visit



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