Industry expert Mridul Motwani sheds light on customized suiting becoming the ‘fashion of today’

Industry expert Mridul Motwani sheds light on customized suiting becoming the ‘fashion of today’
 
Mr. Mridul Motwani, director of Vanity Homme India, talks about the changing trends in the present-day suiting industry. He highlights the fact that the millennial generation is more inclined to adopt a fresh change in suiting style. The formal suiting of the current decade is being defined by customized bespoke clothing, offering the much needed change from the mass-produced readymade suits.

Vanity Homme, an internationally reputed brand in bespoke suiting, has made a name for itself in the Indian formal suiting market. Their collection of custom tailored styles and fittings have found a loyal audience among the Indian elite.

Revealing more on why the custom never changed earlier, Mr. Motwani points out that most of the formal suits, until recently, were mass produced. The garment industry in India was relying upon readymade suits made from local fabric under various big brands. The market had a huge gap for custom-made formal wear. Vanity Homme has managed to plug that gap. “We make you understand the importance of getting the right suit for the occasion. There is a right fabric, right colour and right style for every individual and our customized advice helps you get that suit. ”, adds Mridul. He is confident that the ambitious plans his organization has will inspire a style-oriented and fashion-conscious generation.

In Mridul’s words, “the fashion conscious Indian market will welcome the proven expertise and craft of famous international labels for their outfits.” The shift towards bespoke suiting is already visible and is only expected to multiply in the years to come.
 
 
 

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