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How to Run a Successful Business in Tourism by Utilising the Internet – Digital Marketing Expert Reveals the Top Five Secrets


QUEENSLAND, Australia December 2014 – Despite 80 per cent of travellers going online for holiday planning, the internet still continues to be undervalued by Australian tourism businesses. When properly utilised, the power of the web can help to create a more productive and profitable business, simplify business activities, efficiently communicate with clients, generate new clients and cut business expenditure.

According to travel industry research by Google last year, most people travelling for either business or leisure depend on online information to make trip decisions. The research revealed that over 60 per cent of leisure travellers searched the web for ideas and the best prices before booking.

But despite tourists and business people being hungry for travelling information online, most of the Australian tourism industry hasn’t taken full advantage of the following internet opportunities on offer:

  • A prospective client base – a website or Facebook page promptly gives start-up companies a world-wide audience.
  • A shop that doesn’t close – the internet is available 24 hours a day, seven days a week. A virtual retail shop lets entrepreneurs literally make money in their sleep.
  • Networking opportunities – through online chat rooms and forums, people can swap ideas and methods with like-minded others interstate and overseas.
  • Improved efficiency – internet providers aid in streamlining support requests, such as offering lists of FAQs. Customers are able to find support without engaging with a customer service representative 24 hours a day.
  • Cost-effective options – this is the greatest advantage of using the internet for business and the biggest secret on how to run a successful business. Opening and maintaining an online shop costs less than a physical store, and online adverts are cheaper and more specified than traditional media.

This is Our Australia, a nationwide initiative to inspire people to travel and explore the country, has launched a Super Coupons Program to cater to small Australian tourism businesses. These businesses are often the backbone of the region they reside in and the Australian tourism industry they support. Each hand-picked business has put together a special offer for the members of the ‘This Is Our Australia’ community.

This is Our Australia director, Fabienne Wintle believes the secret to how to run a successful business in a technological world is by using the internet to its advantage. An expert in digital tourism, Fabienne has been providing online marketing strategies and coaching for tourism operators since 2003, after graduating with a Masters of International Tourism and Hospitality Management. Her 2011 business venture, Webbed Feet Pty Ltd, had been involved in major projects such as the Tourism eKit and AusIndustry’s Small Business Online project.  Those projects also helped boost tourism profits in remote areas of Australia, such as Tennant Creek and Nhulunbuy in the Northern Territory.

Learn more about This is Our Australia’s coupons and other marketing opportunities in the Australian tourism industry at


 Small business online
 Digital tourism
 Tourism businesses
 Information online
 Tourism industry

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