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Full range of programming at IFA 2006: Siemens presents Mobile TV and IPTV


The exciting new world of television: Siemens presents Mobile TV and IPTV

Berlin, Aug 29, 2006 - When the international consumer electronics trade show IFA opens its doors in Berlin on September 1, 2006, visitors will experience the look and feel of the new world of television at the Siemens Communications booth. Mobile TV, television in a special mobile phone format, offers an alternative to boredom when waiting for a bus or a train. And with Mobile TV from Siemens via DVB-H, customers of communications companies can be more than just passive viewers of TV programs on their mobile phones. With services such as music voting, it is easy to let consumers have a say in shaping what they watch. IPTV in high-definition format (HDTV) will mean a new era of home media use. The living room media center is supplied with programming from the Internet via DSL and has an intuitive user interface. At IFA Siemens will be using the example of the Dutch carrier KPN to show how an IPTV interface works.

Traditional television is entering a new era. Mobile TV and IPTV offer network operators a way to compensate for the drop in revenue stemming from falling prices for voice connections in wireless and fixed networks and to win customers with new media offerings. At IFA 2006 Siemens Communications will show how the new offerings can be structured and how the technology behind them works.

Mobile TV via DVB-H
Hall 4.2, booth 214

Mobile TV via the DVB-H standard enables mobile operators to offer a wide array of attractive services: interactive television programs that let viewers participate in votes and surveys, access to information in the Internet at a click of the mouse, interactive games for several players and real-time traffic reports that integrate navigation systems are just a few examples. The market for Mobile TV is still in its infancy, but the market researchers at Informa believe that by 2011 some 210 million people around the world will be using their portable devices as interactive TV sets and that around ten percent of all mobile handsets will have a TV receiver integrated in them.
At IFA, Siemens will show that its own Mobile TV solution already runs on a wide range of common mobile phones (e.g. BenQ-Siemens, LG, Samsung), on PDAs with special SDIO cards and on state-of-the-art UMPCs from Samsung with Intel technology – perfectly and in high quality. Siemens will be showing programs from various broadcasters in Berlin, including RTL Television, nt-v and Super RTL.
“One thing is sure: carriers are very interested in tapping new revenue streams and winning their customers for trendy services that offer added value. Initial results from field trials, for example in Spain, show that Mobile TV has what it takes to fulfill the expectations of carriers and their customers,” says Stefan Schneiders, an expert for Mobile TV at Siemens.

Hall 4.2, booth 106

Siemens will be showcasing the IPTV offering of its Dutch customer KPN at IFA 2006. KPN customers in the Netherlands who have a DSL connection can receive TV from their phone socket and use numerous additional services such as a personal video recorder or TV of Yesterday. In Berlin, visitors will be able to try out KPN’s user interface, as well as getting an impression of how intuitive and simple the user guidance is from other examples, and discover that PC expertise is by no means a must. They can also see what TV via DSL in high-definition quality (HDTV) using the compression standard H.264 looks like. Siemens is committed to open standards for IPTV via HDTV. That also goes for the set-top boxes that are required for receiving IPTV and of which a selection will be shown in Berlin.
“We were quick to recognize Home Entertainment as a trend that allows carriers to improve their revenue situation significantly. And we have succeeded in integrating a highly complex technology in numerous networks. That is why our IPTV system won the Frost & Sullivan ‘Product of the Year’ award a few days ago,” says Giovanni Benini, Vice President Home Entertainment at Siemens Communications.

DSL: Digital Subscriber Line
DVB-H: Digital Video Broadcast-Handhelds
H.264: Video compression standard
HDTV: High Definition Television
IPTV: Television via the Internet Protocol
PDA: Personal Digital Assistant
SDIO card: Secure Digital Input/Output Card
UMPC: Ultra Mobile Personal Computer

Siemens at IFA 2006 in Berlin, Hall 4.2, booths 106 and 214

Pictures Mobile TV:

Pictures IPTV:

Siemens Communications
The Siemens Communications Group is one of the largest players in the global telecommunications industry. The company offers a full-line portfolio of innovative solutions for voice and data communication. Its comprehensive offerings range from devices right through to complex network infrastructures and services for wireless, fixed and enterprise networks. It is the largest Group within the Siemens organization and operates in more than 160 countries around the world. In fiscal 2005 (September 30), its 54,500-strong workforce posted sales of over 13 billion euros.

More about Siemens Communications at

The new company Nokia Siemens Networks is expected to start operations by January 1, 2007, subject to customary regulatory approvals, the completion of standard closing conditions, and the agreement of a number of detailed implementation steps.

Information Number: COM MN 2006 08.10 e


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