Michelle Keefe Named President of Publicis Touchpoint Solutions

Ms Keefe succeeds Rick Keefer as he moves into a leadership role at PHCG

Yardley, PA – WEBWIRE – Tuesday, November 4, 2014

“Since joining Touchpoint three years ago, Michelle has played an integral role in leading Touchpoint to sustained double-digit growth, while continuing to advance and expand the company so it is poised to thrive in today’s rapidly evolving healthcare marketplace,” said Rick Keefer, former president and CEO of Publicis Touchpoint Solutions. “I am delighted and proud to see Michelle move into her new role and continue to lead the company to new heights.”

Yardley, PA—November 4, 2014—Publicis Touchpoint Solutions, Inc — a leading provider of customized, cross-channel, healthcare sales, service, and clinical teams — announced today that Michelle Keefe has been promoted to the position of president. Ms Keefe has been with Touchpoint for three years serving in the role of chief operating officer (COO). Rick Keefer, former president and chief executive officer (CEO) at Touchpoint, will be assuming the role of global chief business development officer for Publicis Healthcare Communications Group (PHCG) and will lead global business development for the PHCG network. Both will formally begin their new roles effective January 2015.

“Since joining Touchpoint three years ago, Michelle has played an integral role in leading Touchpoint to sustained double-digit growth, while continuing to advance and expand the company so it is poised to thrive in today’s rapidly evolving healthcare marketplace,” said Rick Keefer, former president and CEO of Publicis Touchpoint Solutions. “I am delighted and proud to see Michelle move into her new role and continue to lead the company to new heights.”

Ms Keefe joined Publicis Touchpoint Solutions as COO in 2012. Before joining Touchpoint, she led business development for The Visiting Nurse Service of New York – the largest nonprofit homecare provider in the US. Prior to that, she spent 20 years rising through the ranks of Pfizer culminating in the role of regional president, Midwest. During her tenure at Touchpoint, Ms Keefe was named a 2014 PharmaVOICE 100 as one of the “100 Most Inspiring People” in life sciences by the leading industry publication, PharmaVOICE.

“I am so very excited to take on this new role at Touchpoint,” said Ms Keefe. “Touchpoint has grown significantly under Rick Keefer’s steady hand and I am both honored and thrilled to lead the company to continued growth.”

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For business inquiries, please contact Touchpoint Business Development, at (215) 525-9800 or eMail Impact@TouchpointSolutions.com .

About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions designs and implements customized, cross-channel, healthcare sales, service, and clinical teams. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision cross-channel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
Web: www.TouchpointSolutions.com | Twitter: http://twitter.com/pTouchpoint | LinkedIn: http://linkd.in/pTouchpoint

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 5,500 employees, PHCG manages 12 agency brands through 70 offices located in 10 countries. PHCG’s brands are Saatchi & Saatchi Health, Digitas Health LifeBrands, Publicis Life Brands, Razorfish Healthware, Heartbeat Ideas, Discovery, in-sync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, beacon healthcare, Maxcess, and Verilogue.
Web: www.publicishealthcare.com | Facebook: www.facebook.com/publicishealthcare