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Levi Strauss & Co. & San Francisco 49ers team up with Gooddwill to turn Jeans into Jobs

Bay Area Donations to Create‘Field of Jeans™’ Demonstrating Impact of Giving Back


With  a  call  to  action  that  is  uniquely  their  own,  Levi  Strauss  &  Co.(LS&Co.) and  the  San  Francisco  49ers are asking Bay  Area  fans  to  join  them  in  a  Field  of  Jeans™ donation  drive in  the  lead  up  to  the  49ers  game on Sunday,  Nov.  2.  All  denim  collected  from  the  drive  will  be  used  to  create  a  one of a kind  Field  of  Jeans™  at Levi’s®  Stadium  showcasing  the  thousands  of  jeans  that  will  be  kept  out  of  landfill  and  resold  through  Good will to  fund  job  training  programs  for  the  Bay  Area  community.

In  the  past  year  alone,  donations  to  Goodwill  of  San  Francisco,  San  Mateo,  Marin and  Silicon  Valley have  helped more  than  1,000 people  find  jobs  and  diverted more  than  42 million  pounds  from  local  landfills. Proceeds  from the  sale  of  all  clothing  donated  as  part  of  the  Field  of  Jeans™ drive  will  be  used  to  fund  programs  that  help local  job  seekers rebuild  their  resumes,  relearn  work  habits,  and  connect  with  local  employers.  

“We’re  proud  to  partner  with  Goodwill  and  the  San  Francisco  49ers  to  create  an  opportunity  for  our  fans  to advance  three  important  causes,”  said  Chip  Bergh,  president  and  chief  executive  officer  of  Levi  Strauss  &  Co.  “We’re encouraging  fans  to  donate  their  used  jeans  and  clothing  in  a  way  that  promotes reuse  and  recycling, creates  jobs  in  our  local  community, and  helps keep  clothing  out  of  landfills.” 

All  donated  jeans  and  other  clothing  will  be  collected  by  Goodwill  on  Nov.  2 at  Levi’s® Stadium’s  Intel  Gate  A, SAP  Tower  Gate  B,  Dignity  Health  Plaza  Gate  C,and  Toyota  Gate  F.  Fans  who  bring  jeans  to  the  game  will  be rewarded  for  giving  back  with  a  discount  coupon  for  Levi’s® product,  redeemable  on  Levi.comor  at  any  Levi’s® retail  store  through  3/31/15.  Donation scan  also  be  made  leading  up  to  Nov.  2  at any Goodwill location  in  San Francisco,  San  Mateo,  Marin  or  Santa Clara  County, and at  Gallery  85,  the  art  gallery  of  49ers  tight  end  and Levi’s® brand  ambassador,  Vernon  Davis.

“Sustainability  and  community  involvement  are  woven  into  the  fabric  of the  49ers  organization,  making  the  Levi’s  Field  of  Jeans  clothing  drive  yet  another  demonstration  of  the  perfect fit  between  our  brands,”  said  San  Francisco  49ers  CEO  Jed  York.  “With  the  help  of  Levi’s  and  Goodwill,  we’re excited  to  give  fans  the  opportunity  to  join  us  in  giving  back  and  contributing  to  our  Bay  Area  community.”

The Field  of  Jeans™  drive  builds  on  the  strong  partnership  LS & Co.  has  had  with  Goodwill  since  the  company began  donating  all  product  samples  and  proceeds  from  sample  sales  to  Goodwill  throughout the  United  States, totaling  approximately  $2.5  million per  year.The  partnership  allows  LS & Co.  to  sustainably  redirect  thousands  of product  samples  while  generating  hundreds  of  thousands  in  donations  to  Goodwill  to  fund  job  training programs.

“For  almost  100  years,  Goodwill  has  turned  clothing  donations  into  jobs  offering  a  pathway  out  of  poverty  for  local  people  in  need,”  said  Maureen  Sedonaen,  President  and  CEO  of  Goodwill  of  San  Francisco,  San  Mateo,  and  Marin.  “We’re  delighted  to  join  forces  with  long time  community  partner  Levi  Strauss  &  Co.,  the  49ers,  and  Goodwill  of  Silicon  Valley  to  give  fans  a  simple  way  to  win  one  for  the  Niners  and  local  jobs.”    

Read  more  about  Levi  Strauss  &  Co.’s  Field  of  Jeans™ at  

About  Levi  Strauss  &  Co.
Levi  Strauss  &  Co.  is  one  of  the  world’s  largest  brand name  apparel  companies  and  a  global  leader  in  jeans wear.  The  company  designs  and  markets  jeans,  casual  wear  and  related  accessories  for  men,  women  and children  under  the  Levi’s®,  Dockers®,  Signature  by  Levi  Strauss  &  Co.™,  and  Denizen®  brands.  Its  products are  sold  in  more  than  110  countries  worldwide  through  a  combination  of  chain  retailers,  department  stores, online  sites,  and  a  global  footprint  of  approximately  2,600  retail stores and  shop in shops.  Levi  Strauss  &  Co.’s reported  fiscal  2013 net  revenues  were  $4.7 billion.  For  more  information,  go  to

About  the  San  Francisco  49ers
The  San  Francisco  49ers,  owned  by  Denise  and  John  York,  currently  play  in  the  NFC  West  division  and  have won  five  Super  Bowl  trophies  including  Super  Bowl  XVI,  XIX,  XXIII,  XXIV  and  XXIX.  The  franchise  also  has  six conference  championships  and  19  divisional  championships  and  was  the  first  major  league  professional  sports team  to  be  based  in  San  Francisco  over  60  years  ago.  Please  visit  and  follow  the  49ers  on Facebook  and  Twitter  @49ers.About  Goodwill Industries  International Goodwill  Industries  International  is  a network of  165  community based  agencies  in  the  United  States  and  Canada  with  a  presence  in  14  other  countries. Goodwill  agencies  are  innovative  and  sustainable  social  enterprises  that  fund  job  training  programs, employment  placement  services  and  other  community based  programs  by  selling  donated  clothing  and household  items  in  more  than  3,000  stores  and  online  at®.  Goodwill  also  builds  revenue and  creates  jobs  by  contracting  with  businesses  and  government  agencies  to  provide  a  wide  range  of  commercial  services,  including  packaging  and  assembly,  food  service  preparation,  and  document  imaging  and shredding.  In  2013,  more  than  9.8  million  people  in  the  United  States  and  Canada  benefited  from  Goodwill’s career  services.  Goodwill  channels  83  percent  of  its  revenues  directly  into  its  programs  and  services.


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