Fujifilm Brings Newest Image Capture and Output Solutions to PhotoPlus Expo 2014

Valhalla, N.Y., October 28, 2014 – Providing the total imaging solution for photographers, FUJIFILM North America Corporation will showcase its innovative products and equipment at the PhotoPlus International Expo (Booth #736) on October 29 – November 1 at the Jacob Javits Center in New York City. Items include the FUJIFILM X-T1 interchangeable lens camera, the premium FUJIFILM X100T, and X30 compact digital camera, along with two newly announced FUJINON XF lenses. Also on display will be the new INSTAX Wide 300 camera, and the FRONTIER-S DX100 printer, featuring on-site demonstrations of event photography and printing. During the show, Fujifilm will also host several professional photographer lectures at the booth from October 30 – November 1. 

Revolution of new FUJIFILM X-Series cameras and lenses
PhotoPlus attendees will be able to experience the X-Series revolution with the newly announced FUJIFILM X-T1 Graphite Silver edition, a weather-resistant premium interchangeable lens camera with a large OLED electronic viewfinder (EVF) that delivers an instant image preview. The X-T1 Graphite Silver uses the latest generation 16.3 Megapixel APS-C X-Trans CMOS II sensor and the segment’s fastest autofocus of 0.08 seconds for professional photographers and enthusiasts who want superb image quality in all weather conditions. New lenses will also be on display, including the new weather resistant FUJINON XF50-140mmF2.8 R LM OIS WR, and the fast aperture FUJINON XF56mmF1.2 R APD with a new apodizing filter that makes it the ideal choice for portrait photography where every detail is crystal clear, with images set on a gorgeous bokeh with smooth outlines for pictures with a three-dimensional feel.
 
Attendees can also touch and try the new FUJIFILM X100T, a premium compact, fixed lens camera with an advanced Hybrid Viewfinder with an Electronic Rangefinder designed for photographers looking for high performance and functionality. Booth visitors will also see the FUJIFILM X30, a compact fixed lens camera with a Real Time Viewfinder and innovative dual manual control rings for composing and taking pictures quickly and easily.
 
Fujifilm INSTAX Wide 300 Camera and new Mini 8 Camera colors
PhotoPlus attendees will get to experience the thrill of instant gratification with the popular INSTAX line of instant film cameras, including the new INSTAX Wide 300. New color versions of the popular INSTAX Mini 8 camera – raspberry and grape – and the INSTAX Mini 90 Neo Classic in a stylish brown will also be on display.
 
Fujifilm professional printing
Fujifilm will demonstrate the FRONTIER-S DX100 Inkjet Printer that was developed with high print quality in mind to combine the benefits of dye-sublimation printer size, with the vivid and accurate color reproduction and deep blacks of an inkjet printer. With the FRONTIER-S DX100, photo studios, government agencies, event photographers and retailers can take advantage of its small footprint, Frontier quality printing, linear consumable pricing, variable print size and surface flexibility for maximum efficiency and profitability.
 
PhotoWalk in New York City and raffle
Fujifilm will sponsor a PhotoWalk hosted by professional photographers Elia Locardi and Ken Kaminesky in New York City on October 26 from 3:30PM-5:30PM, where they will tour some of the most exciting photography spots in Manhattan. Participants will also be eligible to win exciting prizes, including the FUJIFILM X-T1 XF18-135mm kit or the FUJIFILM X30 Camera. To learn more, visit Photowalk.
 
Exciting firmware update coming December 2014 (X-T1 Graphite Silver and X-T1 Black)
Fujifilm is planning to release a free, comprehensive firmware update in December 2014 specifically for the new FUJIFILM X-T1 Graphite Silver and the original X-T1 Black that will give users exciting new features and controls to dramatically enhance their X-T1 shooting experience.
Pricing and availability
The FUJIFILM X-T1 Graphite Silver edition body will be available in mid-November 2014 for USD $1499.95 \ CAD $1499.99 in addition to the current FUJIFILM X-T1 black model.
 
The FUJIFILM X-T1 and XF18-135mmF3.5-5.6 R LM OIS WR kit is available now in black only for USD$1,899.95\ CAD $1,999.99.
 
The FUJINON XF50-140mmF2.8 (76-213mm) R LM OIS WR will be available in December 2014 for USD $1599.95 \ CAD $1699.99
 
The FUJINON XF56mmF1.2 R APD will be available in December 2014 for USD $1,499.95 \ CAD $1599.99.
 
The FUJIFILM X100T will be available in Silver and all Black in mid-November 2014 for USD $1299.95 \ CAD $1399.99.
 
The FUJIFILM X30 is available now for USD $599.95 \ CAD $649.95.
 
The INSTAX Wide 300 will be available in spring 2015 for USD $129.99 \ CAD $129.99.
INSTAX Wide film is available in a twin pack of 20 prints for USD $31.99 \ CAD $31.99.
 
The INSTAX Mini 8 and Mini 90 new colors will be available in spring 2015 for USD $99.99 and $199.99\ CAD $99.99 and $199.99. INSTAX Mini film is available in a twin pack of 20 prints for USD $19.99 \ CAD $19.99.
 
For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
 
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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Contact Information

Matthew Schmidt

Senior Manager, Corporate Communications

Fujifilm

Contact via E-mail