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Viewpoint Welcomes Erich Litch as General Manager, North America

Portland, Ore. – WEBWIRE

Erich Litch has joined Viewpoint Construction Software® in a newly created role as General Manager, North America. Erich will have direct responsibility in all North American customer facing departments including Sales, Professional Services, Customer Support and Learning Services.

Earlier this year, Viewpoint restructured its organization creating three separate divisions to scale and support growing global efforts. These divisions are Europe-Middle East-East Africa (EMEA), Australia-New Zealand and North America. Alun Baker is the General Manager for EMEA, and Scott Haladay serves as GM for Australia-New Zealand. With Erich Litch now joining the team and serving the U.S. and Canadian markets, the three divisions have the organizational leadership needed for continued growth and development. Viewpoint has been the construction industry’s technology partner of choice for more than 35 years, serving customers in over 28 countries, and is an innovator in the construction-specific software market space.

“Erich has a proven ability to transform, build and lead organizations to reach higher levels of performance and achieve greater altitudes of product leadership and customer satisfaction,” stated Jim Paulson, President at Viewpoint. “Our search for the right candidate for this position was extensive, and we were thrilled in the end to have found someone in our own backyard. Our organization will benefit from Erich’s results-oriented approach to management and his ability to foster a passion for thoroughly understanding a business and executing on strategies to help them grow.”

“Viewpoint has a lot of momentum in the market and has emerged as the clear leader in the construction software industry,” commented Erich. “Viewpoint also has a very solid management team – one I look forward to joining, bringing my experience in helping the company on its journey of continuing growth and maturity. I will look to focus on developing our customer base in North America and making sure we provide a superior customer experience through the entire lifecycle of using our products.”

Erich lives in Portland and will be based out of Viewpoint’s headquarters on Water Avenue. Prior to joining Viewpoint, Erich served in several roles at Fiserv, most recently as President of the Digital Channels division, which focused on online, mobile and tablet solutions for financial institutions, including some of the largest and smallest in the world. Erich received his BA from UCLA before going on to Loyola for his law degree. Over the past 14 years Erich has focused entirely on developing and growing software businesses and has progressed through increasing roles and responsibilities including SVP Corporate Development, EVP Sales & Marketing, SVP Sales & Strategy and SVP/GM Consumer Services.

About Viewpoint Construction Software
Viewpoint is a global provider of innovative construction-specific software solutions and services that offer the AEC and owner communities the tools they need to improve project profitability and visibility, manage risk, and effectively collaborate with project owners and the entire project team. Viewpoint solutions include everything needed from preconstruction to construction and facilities maintenance, and are offered on a variety of platforms including Cloud, Mobile, SaaS and On Premises. Headquartered in Portland, Oregon, USA, and with offices in the UK, Australia and Canada, Viewpoint has become the technology partner of choice, with customers located across the globe in more than 28 countries which include more than 30 percent of the ENR 400, and partnerships with more of the top 50 mechanical and electrical contractors in the United States than any other construction software provider. For more information, please visit


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