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Hit ’Em Hard, Hit ’Em Fast With Sprint And EA’s Madden NFL 07


RESTON, Va. — 08/24/2006 - Football season is almost here - and today, Sprint (NYSE: S) and Electronic Arts (Nasdaq: ERTS) primed the pump for die-hard fans. The highly anticipated EA SPORTS™ Madden NFL 07 is now available for purchase and download to select* Sprint phones. Madden NFL 07 costs $3.49 per month or $6.99 for a lifetime license to Sprint customers.

Now, Sprint customers can enjoy hard-hitting, authentic Madden NFL 07 action anywhere at any time. Long acknowledged as the definitive gridiron video game experience, Madden NFL 07 features over 50 plays from the real Madden playbook. Players will experience 11 on 11 play with NFL licensed players, rosters and all 32 NFL teams. And, on some Sprint mobile phones, John Madden and Al Michaels provide commentary along the way.

Sprint customers also enjoy exclusive access to the Game Lobby, which allows players to post and compare their scores via daily and all-time “leaderboards” with fellow Madden NFL 07 enthusiasts from around the United States. In addition, the Sprint Game Lobby also allows players to recommend Madden NFL 07 to friends and family members using Sprint phones.

Sprint Sponsors Fifth Annual EA Sports Madden Challenge
Sprint customers who can’t get enough Madden action will want to register for the Fifth Annual EA SPORTS Madden Challenge. The competition, sponsored by Sprint, begins Sept. 1; it is the only official EA tournament to crown the best player of Madden NFL 07. Winners will come from 31 regional competitions as well as an online qualifying spot.

The winners from the 26 U.S. cities, five NFL international tournaments and the online competition will advance to the Finals, held during Pro Bowl week (week of Feb. 8, 2007) in Honolulu, Hawaii. The winner of the 2006 EA SPORTS Madden Challenge presented by Best Buy will receive a grand prize package, including a check for $100,000 and the winners of each regional competition will receive $1,000.

The 2006 EA SPORTS Madden Challenge, presented by Best Buy and sponsored by Microsoft and Sprint, will test the skills of thousands of gamers on Madden NFL 07, on both the Xbox and Xbox 360 consoles. The professional division (consisting of up to 512 competitors at each regional stop) will feature competition on the Xbox® system and a new Xbox 360™ Division (64 competitors at each stop) will feature next-gen play on the Xbox 360 console. The regional winner from each professional division will advance to the finals in Hawaii.

For 2006 EA SPORTS Madden Challenge Tournament information, including Tournament Official Rules and online registration, players can go to the official EA SPORTS Madden Challenge website at

*Currently, EA Sports Madden NFL 07 is available for the following Sprint wireless phones: Samsung: SPH-A900; SPH-A920; SPH-A940; SPH-A960; SPH-A620; SPH-A660; SPH-A680; PM-740; SPH-A820; SPH-A840. Sanyo: SCP8100; SCP7300; SCP7500PM8200; MM7400; MM5600; SCP2300; SCP8300; SCP9000; 4930. LG: MM-535; PM-325; PM-225.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is More information about EA’s products and full text of press releases can be found on the Internet at

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U. S. and/or other countries. The mark “John Madden” and the name of John Madden are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. NFL Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners and/or licensors.


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