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hybris software to Boost Global B2B Commerce Capabilities for 3M

hybris Commerce Suite gives 3M the ability to scale its commerce capabilities to expanded global markets and new business opportunities


hybris software, an SAP company and the world’s fastest growing commerce platform provider, today announces that 3M, a global innovation company, is implementing the hybris Commerce Suite to significantly enhance its B2B e-commerce offerings, allowing the brand to deliver a truly exceptional customer experience to organizations and individuals around the globe.
As one of the world’s most recognized brands, 3M manufactures and markets products in the Electronics & Energy, Consumer Products, Health Care, Industrial , and Safety & Graphics industries. With operations in more than 70 countries, 3M has an extremely active global commerce program, selling products directly to consumers as well as a network of international wholesalers, retailers, distributors and dealers.
With 3M’s Global ERP and a new generation of customers, 3M recognized the need to implement a robust, state of the art, user friendly, and flexible commerce platform capable of delivering B2B functionality to a global user base. 3M also needed a commerce solution that is capable of seamlessly integrating with the company’s evolving technology ecosystem and can quickly adapt to changing market conditions.
The implementation of the hybris Commerce Suite equips 3M with exceptionally robust B2B commerce capabilities, and gives the brand the flexibility it needs to rapidly scale its technology to support future, evolving go-to-market strategies and business models.
Key benefits that 3M will achieve with the hybris Commerce Suite include:

  • The ability to support multiple languages and currencies, allowing 3M to effectively serve both new and existing global markets.
  • The advantage of a truly global platform on a single, unified software stack, which is scaled to meet the needs of 3M’s smallest and largest markets in a single infrastructure.
  • User tools and personalization to enable 3M’s business and merchandising managers to define customer experiences that will drive significantly higher conversion rates.
  • Unique OmniCommerce capabilities that enable 3M to deploy future commerce apps on the web, mobile and tablet devices, and in the call center.

“At 3M, we require a lot from our commerce technology, and in addition to giving our B2B customers a high quality, omni-channel commerce experience, our platform must perform flawlessly and quickly adapt to new markets and business models,” said James Fall, vice president, Global Sales Operations at 3M. “By partnering with hybris, we have gained the commerce technology our business requires today as well as the flexibility we need for long-term success.”
hybris has developed a reputation for delivering best-in-class B2B and B2C commerce solutions for organizations operating in diverse and sophisticated markets. As one of the world’s most powerful and scalable single-stack commerce solutions, the hybris platform equips 3M and other global brands with the ability to deliver added value through the creation and management of highly personalized customer experiences.
“hybris technology is designed to address the rigorous, evolving demands of the world’s leading omni-channel commerce brands,” said Steven Kramer, executive vice president sales Americas at hybris. “By implementing the hybris Commerce Suite, 3M solidified its ability to provide an unparalleled customer experience to its diverse B2B and future B2C customer base.”
3M’s enhanced global commerce site went live in June 2014. The objective is to enable the brand to deliver superior features and scale its omni-channel commerce technology to its growing global customer base.
For more information about the hybris Commerce Suite, visit
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries. 


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