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Gift Loyalty Card Programme between Valitor and PRESEND shortlisted


The Gift Loyalty Card Programme between Valitor and PRESEND, City Center Card, has been shortlisted in the category Best Global Prepaid Gift Programme, at the 2014 Emerging Payment Awards in London, UK.

Valitor and PRESEND are shortlisted together for their joint City Center Card, a MasterCard/Visa-based gift and loyalty card.
This achievement represents the phenomenal success of the programme, and marks the expansion of Valitor’s services into other markets.

Executive Director – Marketing & Development at Valitor, Kristjan Hardarson, explains, “As Valitor and PRESEND are taking our business into new territories, international recognition of our joint programs will help speed growth and inspire us to create even more innovative solutions.”

The City Center Card is a private label programme, and the first of its kind being offered in Sweden. The card is the only product on the market that can claim 100% merchant coverage, the single requirement being that the merchant accepts MasterCard/Visa cards.

The 2014 Emerging Payment Awards is to be held on 23rd October 2014 at the Lancaster London Hotel, London, UK.
To learn more concerning Valitor’s City Center Card and its leading card payment services, visit


 Loyalty Card Programme
 Gift Card Programme
 Emerging Payment Awards

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