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New Website Enables Detailed Customization of Handcrafted Model Horses

All new website features improved Design-A-Horse system with over 16 million custom handcrafted design variations; newly technology for improved with tablet and smartphone functionality

Shipshewana/Indiana/USA – WEBWIRE
Model Horses For Real Horse People.
Model Horses For Real Horse People.

“We’re excited to launch our new website with advanced Design-A-Horse technology that gives our customers and collectors an easy way to customize their model horse with over 16 million design variables.”

August 8, 2014 – Shipshewana, IN: The Peter Stone Company has announced the launch of an all new website.

The company’s president and founder, Peter Stone said, “We’re excited to launch our new website with advanced Design-A-Horse technology that gives our customers and collectors an easy way to customize their model horse with over 16 million design variables.” The new website was developed by Precept Partners, based in nearby Buchanan, Michigan. Stephen Antisdel of Precept Partners, said, “The new website has been created with the latest responsive design technology. It automatically senses the device being used to access the site and optimizes the layout to that device and screen size. From desktops, to tablets, to mobile phones, whether they’re running Apple, Android and Microsoft operating systems, the website will respond and serve the appropriate web page.” The new website features hundreds of model horses including the 2014 Collection, One of a Kind Horse Figurines, Conquering Tide Horses, as well as handcrafted one-of-a-kind Design-A-Horse and Portrait Horse models prized by collectors around the world. For details on model horse collecting visit the website at

About The Peter Stone Company:
The Peter Stone Company was founded in 1996 under the trade name Stone Horses, and has since continued to be located in the beautiful countryside village of Shipshewana, Indiana.  Shipshewana is well known across the Midwest as a regional center for craftsmen, artisans and artists of many disciplines within the field of arts and crafts.Founder, Peter Stone, has always been connected to model horses in a most explicit way.  Peter’s father, Sam Stone, was the founder of the first model horse company in America, circa 1950. Being ten years young at the time, model horses were the “stuff” of which dinner table talk and dreams of the future were made.Based upon the Stone family tradition, Peter Stone and wife Elaine Stone ensure that every model horse created by Stone Horses exceeds to the high quality standards of years past, each hand crafted and finely finished by a team of gifted artists, artisans and craftsmen from the Shipshewana area.  

In addition, several gifted artists travel great distances to work in this bucolic setting where oftentimes the lights in the painting studio burn into the wee hours of the night. Fellowship among the artists and Stone family includes time spent in shared meals, experimentation in painting technique and whirls of color, both real and surreal, which typify each new model horse creation.Not only are Stone Horses the “Left Bank” of the model horse world, but also a place where live horses roam for riding pleasure and academic artistic study.

About Precept Partners, LLC:
Precept Partners provides award winning website design, development and online marketing services proven by more than $100MM in online sales.  Launched in 2003, Precept today serves clients in e-commerce, manufacturing, technology, the arts, and not-for-profit sectors.  Media recognition for Precept’s principals includes The Wall Street Journal, BusinessWeek, Investors’ Business Daily, Business 2.0, Furniture Today, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award for website design and many others.

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