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CRN recognizes NextPrinciples as an Emerging Vendor in Business Applications in 2014

Milpitas – WEBWIRE

NextPrinciples, a provider of an innovative social marketing automation software, announced today that the company has been recognized as one of the top emerging business application vendors by CRN in 2014. NextPrinciples offers an elegant and intuitive enterprise grade solution that companies are using to widen their sales funnel and drive faster time to revenue from new as well as existing leads.
CRN, the top news source for technology solution providers via the channels, annually publishes this Emerging Vendors list. This list identifies up-and-coming technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to provide high-margin, cutting-edge solutions for their customers.
“We are excited to have been named to this year’s Emerging Vendors list,” said Satya Krishnaswamy, Founder & CEO of NextPrinciples. “Earning recognition for our innovative solutions and approach to selling through the channel from a respected industry publication such as CRN is extremely rewarding. We feel that this award is a validation to our commitment to our partner eco-system and the efforts we make to ensure that our partners continue to deliver significant additional value to their customers from our best-in-class digital marketing solution suite.”
Companies included in CRN’s 2014 Emerging Vendors list were founded in 2008 or later and are actively working with channel partners in North America. The list, along with information about each vendor, will be published in CRN’s August 2014 issue and will also be available online at
About NextPrinciples
NextPrinciples’ social marketing automation solution enables leading brands to identify new leads on social channels as well as qualify and nurture them on both social and existing channels, resulting in superior conversions and faster time to revenue. Currently existing leads in marketing automation and CRM platforms can also be enhanced  with social insights and nurtured on social channels.  NextPrinciples is a recipient of numerous industry awards including the coveted ZDNet Watch list for 2013, SAP HANAOne Innovative App Contest, SugarCon Throwdown and a finalist in CRMIdol 2013. NextPrinciples was also a finalist in the 2014 Red Herring Top 100 North America Award. The company was founded in December 2010 and is backed by Birchmere Ventures and SAP Ventures.  

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