PlayKids Launches Version 2.0 of its #1 Grossing iOS App for Kids, Featuring New Content From Dora the Explorer, Peppa Pig, Pajanimals, Sid the Science Kid, Fireman Sam, Peg+Cat, Dinosaur Train, Teletubbies and SpongeBob SquarePants

Today, Movile is announcing the iOS launch of PlayKids 2.0--the first full update of its mobile children’s entertainment hit. The update includes new hit shows, new games and toys, two interactive worlds and dozens of interactive elements. In Latin America, the new shows include Nickelodeon hits: Dora the Explorer, SpongeBob SquarePants and Ni Hao Kai-Lan. Other new shows include: Pajanimals, Peg+Cat, Teletubbies, Peppa Pig, Sid the Science Kid, The Hive and Fireman Sam. Content availability varies by region. 

With this new update kids across the world will be:

• Diving with schools of fish and exploring three new interactive worlds--from the deep sea, to classic and vintage trains
• Watching hit shows like Dinosaur Train
• Nurturing their musical talents with a new musical wagon 

“PlayKids has always been about offering an amazing user experience to children. Kids and parents deserve and love experiences that stimulate and engage them.” said Eduardo Henrique, Movile cofounder and head of U.S. operations. “In this new update we focused on adding new games, characters and environments that nurture a two-way experience with kids. PlayKids is way beyond just video - it’s lullabies, games, eBooks and more; we’re thrilled for more kids and parents around the world to discover and enjoy the new PlayKids. Improving the content is also very important in our strategy. We are happy to announce our deal with Viacom in Latin America and The Jim Henson Company in five countries, including the US.”  

PlayKids 2.0 builds on the massive success that PlayKids saw in 2013. Originally launched last June in the U.S., PlayKids has become the number one global grossing iOS app in the kids and education categories through Q2 of 2014, and has been the number one grossing iOS app for kids in over twenty countries, including the U.S..

Download PlayKids for iOS: here https://itunes.apple.com/us/app/playkids-tv-premium-videos/id613398383?mt=8

Download PlayKids for Android: here https://play.google.com/store/apps/details?id=com.movile.playkids&hl=en

Content companies interested in joining Australia Broadcasting, Viacom, HIT Entertainment, DHX, Entertainment One and PBS as PlayKids partners please email: kids@movile.com

About PlayKids:

PlayKids is a mobile and tablet only children’s entertainment platform packed with entertaining and age-appropriate videos, eBooks, games and lullabies specifically for children aged five and under. PlayKids is a trusted source for parents, easing concerns about their kids watching content online by providing popular, suitable programming for young children that is both entertaining and educational. And because it allows for offline viewing, parents can save on data usage while bringing PlayKids wherever they go. 

About Movile:

Movile is the creator of PlayKids and one of the largest mobile platforms in Latin America. Its product portfolio includes smartphone and tablet applications for content and commerce. Movile has over 400 employees and is connected to more than 40 carriers that collectively have over 700 million mobile subscribers. More than 30 million people experience Movile’s products and services per month. 

Contact Information

Creighton Vance

PR Mixmaster

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