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Picture yourself with Sony Ericsson’s 3G Z610 – the shimmering ‘mirror’ clamshell with hidden depths


LONDON 22 August 2006 - Sony Ericsson today announces the Z610; a stylish 3G phone that blends performance with stand-out design. The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a unique design and a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue – Z610 is the clamshell to be seen with.

“The unique design of the Z610 is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface” says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson. “OLED technology has enabled us to build in a display that doesn’t interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use.”

The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.

The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it’s so much more than a pretty face.

And when its time to reflect, support for Memory Stick Micro™ (M2™) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB – that equates to around 2,800 pictures of 2.0 Megapixel quality.

Z610 is available in selected markets from Q3 2006.

Z610 – Features at a glance:

* Imaging & Messaging
o Main screen: 2.0”, 262k colour TFD, 220x176 pixel
o External screen: OLED, 128x36 pixel
o 2.0 Megapixel Integrated Camera
o 2.5 x Digital Zoom for still imaging
o Picture Blog
o Picture Wallpaper
o SVG Tiny 1.1
o Video telephony
o QCIF Video recording and streaming
o VideoDJ™ & PhotoDJ™
o Wallpaper animation
o SMS, MMS (Photo Messaging)
o Predictive text input
o Push e-mail
o Sound recorder

* Music & Entertainment
o 3D games
o Flight mode
o Embedded games
o Java MIDP 2.0
o Music player with support for MP3, AAC, AAC+ and eAAC+
o MusicDJ™
o PlayNow™
o Polyphonic ringtones (72 voices)

* Connectivity
o UMTS 2100
o GPRS 900/1800/1900
o Bluetooth™
o Bluetooth™ stereo (A2DP) support
o USB 2.0 mass storage
o USB charging
o 64MB Memory Stick Micro™ (M2™) in kit. Support of up to 1 GB
o Fast port connector
o Flight mode
o HTML full browser with RSS
o PC Tools and software

* Accessories

o Desk Stand CDS-60
o Travel Charger CMT-60
o Bluetooth Headset HBH-PV705
o Bluetooth Headset HBH-GV435
o Bluetooth Car Speakerphone HCB-100
o Bluetooth™ Headset HBH- IV835
o Music Desk Stand MDS-60
o Portable Speakers MPS-60
o Bluetooth™ Car Handsfree HCB-700

* Availability

Available: Within Q3 2006
o Available colours:
o Luster Black
o Rose Pink
o Airy Blue

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrates the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November. For more information on Sony Ericsson, please visit

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

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