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SnapUp Raises $600K in Seed Funding, Launches First-Ever App to Turn Your Screenshots Into a Shopping Cart

New iPhone app helps organize and track anything you’re shopping for so you always get the best price


SAN FRANCISCO—July 1, 2014— Today, SnapUp makes its debut as the essential tool for every shopper to make it easy and fun to shop on your iPhone. By simply taking a screenshot of the item you’re already shopping for, SnapUp lets you organize and track the products you love. With a “snap,” the app tracks products on any retailer’s mobile app or website and compiles them all in one place.

SnapUp makes shopping simple and fun for any iPhone user, eliminating the slow and annoying need to constantly switch between e-mail, mobile apps and web browsers. SnapUp recognizes and transforms the screenshots you’ve taken of any product page and adds those items to your SnapUp account. Within the app, you can keep track of your items by creating, managing and sharing lists all in one place.

You can also get the best prices on the items you love whether you’re browsing Amazon, Target, or Urban Outfitters because SnapUp constantly monitors your products and alerts you when something goes on sale.

“We saw a void in the mobile experience where it’s impossible to bookmark and keep track of everything you’re doing, whether in apps or on the web, all in one place,” said Shan Mehta, Co-founder of SnapUp. “We’re the first app to tell you to use other apps, but we’re convinced the incredible value prop of SnapUp will keep every mobile shopper hooked on the tools we’ve created.”

How do you start snapping up your favorite things at the best price? It’s easy:

  1. Snap—Whether you’re browsing products in an app or in a mobile browser on your iPhone, simply take a screenshot of any item you want to keep tabs on.
  2. Organize—Simple swipe motions let you organize your snaps into customized dynamic lists so you can easily categorize and manage everything you’re shopping for.
  3. Save—SnapUp alerts you when the price drops on an item you’ve snapped, so you can be sure you’re up to speed on the latest deal. Just click the “Buy” button in the app to purchase your item when the price is right!

Today SnapUp is also announcing it has raised $600,000 in seed financing from prominent angel investors, entrepreneurs and tech executives, including: Maneesh Arora, Mike Matchett, Peter Berg, Facebook Executives Javier Olivan and Jay Parikh, StumbleUpon co-founder Geoff Smith, co-founder Will Bunker, Steven Mih, Arte Merritt, Jim Moloshok, Yahoo! Executive Maria Zhang and venture funds 500 Startups and zPark Ventures.
To learn how SnapUp how you can start snapping, organizing, and saving today, watch this video that shows how SnapUp works.
Download the iOS app and simplify your shopping here:

About SnapUp
SnapUp is a free iOS shopping app that lets anyone collect and track products they love by simply taking a screenshot. SnapUp alerts its members when their favorite items drop in price and allows them to share these items as dynamic lists on web or mobile. The company uses a patent-pending technology to recognize and process only screenshots taken of product pages. Founded in 2013, SnapUp is based in San Francisco, CA. For more info, please visit


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