Deliver Your News to the World

Small Business Advice from Expert Business Coach Reveals 5 Important Things to Look for in a Mentor


NEW SOUTH WALES, Australia June 2014 – In life, people often turn to friends for advice to help them make the right decisions, especially when it comes to relationships. The road to business success can be equally as complicated and require advice too, but Australians who are turning to friends who have no experience in creating and running small businesses run the risk of receiving incorrect advice. In fact, leading Australian business expert and mentor David Howells, advises small business owners to be grateful for the small business advice they’re given, but to also take it with a ‘grain of salt’ unless the adviser has a history of successful business decisions under their belt.

“You wouldn’t ask friends for advice on a root canal, you’d ask your dentist.  Listening to the wrong advice in business can make the pain of a root canal look like a stroll along the beach!  The risk of well-intended but essentially unqualified advice can mean the difference between business success and painful failure,” explains expert business coach, David Howells.

So what should people look for in a business mentor before taking small business advice on board? According to David Howells, founder of Business Game Changer - a business coaching, mentoring and advisory service - the best sources of professional business knowledge are people with experience.

Business Review Australia identifies 5 important qualities to look for when seeking small business advice in a good business mentor that David agrees with:

  1. Experience - Choose someone that has actual business experience.
  2. Proven track record – Find a business mentor that has a track record of providing solid business advice for a significant period of time, with a general business and/or industry-specific focus.
  3. Communication – A business coach needs to be a person with a compatible communication style.
  4. Matching values - Choose someone whose values match yours.
  5. Price point - Choose someone whose price point fits your situation.

David elaborates further on the importance of matching values. He says, “Through coaching and mentoring I have turned several prospective clients away because they have not met my values in terms of personal and business congruence. I don’t accept a ‘take, take, take’ or a ‘me, me, me,’ approach to business, and I don’t believe in the concept ‘fake it ‘til you make it’ in terms of self-promotion. Similarly, I have walked away from a client whose business conduct and marketing tactics were not congruent with their stated business values and principles and I recommend all small businesses do the same with customers and/or business advisers if they feel there isn’t a match in values.”

“To provide a real-world example of the importance of similar values, during my time building the multi-million dollar AeroBed brand I walked away from many enticing opportunities of large sales because I knew the prospective retailer did not understand the high level of staff training and customer service required to sell a premium product and brand,” says David. “The result was the lowest warranty return rate and highest per unit profit internationally.”

As founder and director of Sydney-based Business Game Changer, David Howells and his team provide small business advice to help build strong, successful, and sustainable businesses delivering the results, rewards, and lifestyle that every business owner dreams about.

David says, “We use our 30 plus years of successful business experience encompassing almost every facet of small business ownership, management and multi-million dollar brand building, to help you take a fresh look at your business to solve problems, streamline your performance and accelerate your results.”

Discover whether David and his team have a values match to provide small business advice for success at
Source: Business Review Australia


 Business success
 Business mentor
 Good business mentoring
 Business expert
 Small business mentor

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.