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NextPrinciples Is a Finalist for the 2014 Red Herring Top 100 North America Award

Milpitas, California – WEBWIRE

NextPrinciples, a provider of an innovative social marketing automation software announced today that the company has been selected as a finalist for Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. Next Principles offers an elegant and intuitive enterprise grade solution for social marketing automation that enables faster time to revenue from new as well as existing leads.
Red Herring has been selecting the most exciting and promising start-ups and “scale ups” since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process, including the candidate company’s addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management’s expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence.
“Red Herring’s Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. We are extremely thrilled to be part of this list and to be recognized by Red Herring”, says Satya Krishnaswamy Founder & CEO of NextPrinciples.
 The list of finalists often includes the best performing and prominent companies of that year. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.
About NextPrinciples
NextPrinciples social marketing automation solution enables leading brands to identify new leads on social channels, qualify and nurture them, resulting in superior conversions and faster time to revenue. Currently existing leads in marketing automation and CRM platforms can also be augmented with social insights and nurtured on social channels.  NextPrinciples is a recipient of numerous industry awards including the coveted ZDNet Watch list for 2013, SAP HANAOne Innovative App Contest, SugarCon Throwdown and a finalist in CRMIdol 2013. The company was founded in December 2010 and is backed by Birchmere Ventures and SAP Ventures.  


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