CybeRelease: (OTC: RCHN) Adds National Retail Chain to List of Clients

(CybeRelease, August 17, 2006) - Lake Harmony, PA - Rouchon Industries, dba Swiftech (OTC PK: RCHN), announced the company has added national retailer Micro Center as a customer. Micro Center currently operates 19 stores throughout the U.S. and is considered the “Computer Retailer of the Millennium” as selected by Computer Show Daily, a leading computer publication. The average Micro Center store is over 45,000 square feet and has over 30,000 SKUs. In addition to their brick-and-mortar locations, their online store currently has over 3 million customers in their database.

“Rouchon Industries is proud to have Micro Center as a customer. Their commitment to consultative customer service will ensure all Swiftech products are presented to all computer users, not just the enthusiast,” stated Mr. Gabriel Rouchon, Chairman and CTA of Rouchon Industries. Mr. Rouchon adds, “The Company will continue to penetrate the larger retail markets through additional stores like Micro Center. Our goal is to increase our sales through effective marketing to the consumer and to assist our retailers in promoting Swiftech products within their retail locations.”

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