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Maponics Completes Leadership Team with New Vice President of Operations

White River Junction, Vt. – WEBWIRE

Maponics, a leading provider of geospatial data, today announced that Matt Barnum has joined the Executive Team as the company’s new Vice President of Operations.

Barnum brings nearly a decade of GIS experience and 17 years of management experience to this key role. Barnum’s expertise lies in general business and operational management, engineering and technical oversight, project management and fostering high employee satisfaction.

“Joining a nimble company that can make decisions about direction and take immediate action on those decisions is exciting,” said Barnum. “Maponics has a history of success and a very loyal customer base. I’m in a role that allows me to work closely with the team empowered to build on that foundation of success as we deliver new products and offerings.”

Barnum spent the previous eight years at TomTom, where he headed the Location Based Services Product Unit, was Director of Enhanced Content and GIS Solutions and Director of Operational Planning, among other roles. Prior to joining TomTom, Barnum was the Manager of Client Solutions at McGraw-Hill Construction Research & Analytics.

“I’ve always been very interested in maps and mapping, and this position brings that together with my interest in statistics and geo-analytics,” explained Barnum.

Barnum’s appointment completes recent changes to the Executive Team at the company. In March 2014, Dan Adams was promoted from COO to CEO, replacing Founder and current Board Chairman Darrin Clement. The Executive Team is composed of Dan Adams, CEO; Mark Friend, Vice President of Sales & Business Development; Paul Gallagher, Vice President of Marketing & Product; and Matt Barnum, Vice President of Operations.

Maponics’ CEO Dan Adams explained that changes to the company management reflect recent dramatic growth stemming from the introduction of Context™ in 2013, the market’s first ever suite of lifestyle and behavior analytics tied to real-life geographies.

“Matt joins Maponics at a time when strong operational oversight is critical. We are delighted that a business professional with deep process and operational experience in the areas of GIS and statistical analysis has come onboard,” said Adams. “I’m confident that we have the best possible team in place to continue to meet the needs of our customers.”

To learn more about Maponics, visit, email or call (800) 762-5158.

About Maponics

Maponics is the market leader for comprehensive geospatial datasets that underpin today’s location-based services and analytics. Maponics creates, publishes and updates geographic files for the areas that define where people spend their time and money, such as Neighborhood Boundaries, ZIP Code Boundaries and School Boundaries. Maponics’ customers include many of today’s best-known web, social media and real estate brands, including over 70% of the top real estate websites. The company is headquartered in Vermont. For additional information, visit

Maponics and/or other noted Maponics-related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners.

© 2014 Maponics, LLC. All rights reserved.


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