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Los Angeles Kings Score Hat-Trick with Fujifilm Dternity

Professional ice hockey team entrusts their greatest moments to Dternity deep storage solution

Valhalla – WEBWIRE

VALHALLA, N.Y., March 19, 2014FUJIFILM Recording Media U.S.A., Inc., a subsidiary of FUJIFILM Corporation, the leading global manufacturer of data storage media, today shared with the data storage community a case study of how the Los Angeles Kings are using Dternity to meet the team’s vast video storage needs and adapt to an evolving set of business demands.
Dternity is Fujifilm’s deep storage and archiving solution for organizations seeking to preserve and protect their critical data. Combining cost-effective data tape with seamless onsite and online content protection, Dternity’s holistic approach to archiving is easy to use, reliable and scalable for future data growth.
As Aaron Brenner, Director of Production for the LA Kings, began evaluating the team’s data storage needs, he became impressed with the simplicity and scalability of Dternity. Since Brenner and his team’s expertise are in video production, and not information technology, they were attracted to the ease of configuration and management of Dternity.
“Dternity was easy to digest and the concept was simple, even for a production-focused group with no formal IT training,” said Aaron Brenner, Director of Production for the LA Kings. “The learning curve for our non-technical staff was very short. In fact, we set it up on a Friday and by Monday we were up and running.”

“The Los Angeles Kings are no strangers to winning, and we understand that video of every minute played is not only critical, but must be easily stored and retrieved. That is why we are thrilled they have chosen Dternity as the solution to their archiving needs,” said Peter Faulhaber, president, FUJIFILM Recording Media U.S.A., Inc. “Dternity is the complete deep storage solution, providing simple and cost-effective archiving for organizations that generate large amounts of data.”
According to Brenner, the franchise was not generating or storing a vast amount video until recently. During the entire 2007/2008 season, the LA Kings produced approximately 100GB of data. However, over the last several years, the LA Kings began producing video and other content at a rapid pace. During the 2011/2012 season, when the LA Kings won the Stanley Cup, they generated approximately 7TB of data per week. Today, the team stores almost 32-35TB of new data per season.
Since its initial deployment, Dternity has delivered a number of significant positive results for the LA Kings organization, including:

  • Greater peace-of-mind: The team’s data is fully protected within Dternity Media Cloud;
  • Ease-of-use: The team required only 15 minutes of training before the device was set up and serving data;
  • Significant cost reduction: CAPEX is reduced by leveraging the more cost-effective, tape based solution, while OPEX is driven down by simplifying ongoing storage management;
  • Scalability: Dternity delivers cost-effective scalability as data volumes continue to increase.

To download the “Los Angeles Kings Score Hat-Trick With Fujifilm Dternity” case study, visit: Fujifilm Data Storage on Facebook.
Dternity is available now, with advanced portal access coming in late 2014. Customers can learn more about Fujifilm Dternity at NAB 2014 in Las Vegas, beginning April 7.
For more information on Fujifilm’s Dternity and all data storage products, please go to:

About Fujifilm
FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and archival solutions, including Dternity. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. In 2013, Fujifilm surpassed the 100 million milestone for the number of LTO Ultrium data cartridges manufactured and sold since introduction, establishing the company’s leadership and success as the leading global manufacturer of mid-range and enterprise data tape. For more information on Fujifilm Recording Media products, customers can call 800-488-3854 or go to To receive news and information direct from Fujifilm via RSS, subscribe free at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit
* At an exchange rate of 83 yen to the dollar.
All product and company names herein may be trademarks of their registered owners.


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