Scholastic Australia Takes On Exclusive Distribution of Bluelounge

SYDNEY, Australia – February 5, 2014 – Scholastic Australia, leading distributor of children’s books and technology products and accessories, today announced exclusive distribution of Bluelounge products in Australia. Bluelounge is an award-winning, international design studio with a passion for creating sleek, brilliant, and inspired products that optimise today’s digital lifestyle experience. Widely known amongst Apple channels, the Bluelounge range provides creative and practical designs for cable management, charging stations, stands, desks, and eco-friendly bags that streamline and organise your digital life. Bluelounge has partnered with Scholastic to support existing channel partners and target National Retail, Apple, and Education market segments.

“Scholastic welcomes the opportunity to distribute Bluelounge in Australia.” said Wayne Cooper, Media & Technology Manager. “There is a high demand for Bluelounge home and office organisational products and accessories among consumers in Australia and we look forward to working with Bluelounge to exclusively distribute this exciting new range of designs.”

Stock is available to order now and Bluelounge resellers are requested to contact customer_service@scholastic.com.au for details.

“We are thrilled to partner with Scholastic to bring our complete line of design-based solutions to the Australian market,” said Dominic Symons, Creative Director and Founder of Bluelounge. “We hope consumers enjoy using our products as much as we enjoy designing them, now and in the years ahead.”

Bluelounge recently launched the Sanctuary4, a maximum velocity charging station with four amps of power to charge up to four devices simultaneously. Sanctuary4 is available in black or white and retails for $129.95.

New release, CableBin, is a flame-retardant, sleek, cylindrical bin that safely stows excess cable slack keeping your living space clean and orderly. Available in Light or Dark Wood, CableBin retails for $109.95.

Best-sellers CableBox and CableBox Mini, are the smart way to declutter and organise your home and workspace. CableBox is available in Black or White and retails for $39.95 and CableBox Mini retails for $29.95 and comes in a variety of contemporary colours including black, white, blue, green, orange and pink.

About Bluelounge

Bluelounge is an award-winning, international design studio known for its clever products that solve everyday problems through design. Each product is designed to provide an effortless solution that stands the test of time and integrates into your life so seamlessly, you can’t remember living without it. Under the creative direction of Dominic Symons, the Bluelounge team is a vibrant collective that champions ingenuity and embraces creativity to fuel innovation. Bluelounge is headquartered in Singapore, with studios in Jakarta, Indonesia and Pasadena, California.

About Scholastic Australia

Scholastic Australia Pty Ltd is a wholly owned subsidiary of Scholastic Corporation (NASDAQ:SCHL), the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic Australia has extended its distribution reach to incorporate leading technology products and accessories for major retail, commercial, Apple, telecommunications and education markets nationally and supports a national network of education and commercial resellers. www.scholastic.com.au/technology

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For more information Contact:

Mr Wayne Cooper

Media & Technology Manager

Scholastic Australia Pty Ltd

Mobile: +61 418 647 484

E-mail: Wayne_Cooper@scholastic.com.au

www.scholastic.com.au/technology

Kaitlin McIntyre Hawk
Bluelounge
P | 626.564.2802 ext. 706
kaitlin(at)bluelounge(dot)com

NOTE TO EDITORS / REPORTERS: High-res images are available here:

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Contact Information

Wayne Cooper

Media & Technology Manager

Scholastic Australia

(61) 418647484

wayne_cooper@scholastic.com.au