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IHG® Rewards Club Announces New Relationship with Avianca

IHG® Rewards Club members can now earn and redeem points
for flights on leading Latin American airline


MIAMI – IHG® Rewards Club, the hotel loyalty program for IHG (InterContinental Hotels Group), today announced a new relationship with leading Latin American airline Avianca through its Frequent Flyer program, LifeMiles. The new partnership will offer benefits to members of both loyalty programs, allowing members to earn LifeMiles when they stay at any of IHG’s 4,600 hotels worldwide, including the following brands: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo® Hotels, Holiday Inn® Hotels, Holiday Inn Resort® Hotels, Holiday Inn Club Vacations®, Holiday Inn Express® Hotels, Staybridge Suites® Hotels and Candlewood Suites® Hotels. IHG® Rewards Club members also will be able to redeem points for LifeMiles, which can be used as currency to purchase travel on Avianca or any Star Alliance member carrier, and for many other options with a diverse range of commercial partners around the world.

To participate, IHG® Rewards Club members must designate LifeMiles as their earning preference in their IHG® Rewards Club member profile. IHG® Rewards Club (formerly Priority Club® Rewards), the world’s first and largest hotel loyalty program, gives members the freedom and flexibility to earn and redeem points in a variety of ways.

“This relationship furthers each organization’s reach, providing our respective customers with excellent benefits to meet their needs when they travel,” said Gerardo Murray, vice president, Distribution Commercial Marketing, Mexico, Latin America and Caribbean, IHG. “Avianca is rapidly making its mark as one of America’s most important carriers. When combining Mexico, Latin America and the Caribbean, IHG has the most hotel properties throughout the region, affording LifeMiles customers access to our range of brand options, as well as global scale.”

“We share the conviction with IHG to deliver the best possible benefits to our customers. This partnership opens up new accrual and redemption possibilities, strengthening the value proposition of both loyalty programs,” said Matt Vincett, vice president, LifeMiles Loyalty Program.

The relationship, effective December 2013, kicked-off with a launch event in Bogotá, Colombia at the Holiday Inn Bogota Airport hotel on Jan. 23, 2014. The local media, Avianca executives and IHG executives celebrated the latest alliance and discussed additional strategies for the future.

For information about IHG® Rewards Club, please visit

About IHG® Rewards Club
With more than 76 million members globally, IHG® Rewards Club, formerly Priority Club® Rewards, is the first and largest guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World eight years running by Global Traveler magazine, IHG® Rewards Club offers sought-after benefits and is easy to use. In addition to unique features like No Points Expiration, No Blackout Dates on Reward Nights, Points & Cash, Flights Anywhere™ and Hotels Anywhere, IHG® Rewards Club members have hundreds of options for point redemption including: Reward Nights, music downloads, brand merchandise and retail gift cards. Enrollment in IHG® Rewards Club is free. Guests can sign up at, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s 4,600+ hotels worldwide.

About LifeMiles
LifeMiles is one of the largest and fastest growing loyalty programs in Latin America. Recently awarded Best Redemption Ability by the Freddie Awards for its dynamic air ticket process, the program features a first class miles and cash flexible payment scheme within Avianca, Partner Airlines and all Star Alliance routes. Members can also accrue and redeem their Miles in a robust and comprehensive commercial partner network, which includes hotels, car rentals, online shopping, online music downloads and much more. Enrolment in completely free of charge. For more information about LifeMiles, please visit

About Avianca
Avianca is the commercial brand that represents the airlines integrated in Avianca Holdings S.A. Its workforce of over 18,000 employees has been recognized for its excellent world class service. The Avianca airlines, specialized in air cargo and passenger transportation, serve 100 destinations in 25 countries throughout the American and European continent with a modern fleet of 151 short, medium and long haul aircrafts. Through its membership with Star Alliance, Avianca offers the possibility to connect to more than 1,200 destinations in 195 countries globally. Through LifeMiles, Avianca’s loyalty program, the airline offers a wide range of benefits and travel options to its members. Throughout 2012, Avianca transported 24 million passengers. For more information please visit,, – Facebook/AviancaOficial or Twitter @Avianca.


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