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Dow, Motorola and Intellitrack Team Up with The Diaper Alliance to Help Families In Need


The Dow Chemical Company (NYSE: Dow), Motorola Solutions Inc. (NYSE: MSI) and Intellitrack recently teamed up with The Diaper Alliance—a Midland, MI-based organization, that helps families properly diaper the more than 1,500 children that live with families in poverty in Midland County.

The Diaper Alliance, founded in 2010, manages and distributes more than 17,000 diapers per month to local agencies like Salvation Army and Head Start, that allocate the diapers to families in need. The organization has rapidly expanded and recently extended service into the surrounding Great Lakes Bay Region.

“These companies donated time and effort to The Diaper Alliance to help simplify shipping and receiving,” said Debi Keyes, Executive Director. “Because of their efforts to support us, we have continued to grow as an organization and distribute thousands of diapers to families in the region.”

Dow’s AutoID Expertise Center deployed an inventory tracking application known as StratusISRP. This software from Intellitrack is web-based and provides The Diaper Alliance with easy access and efficient management of their data. The StratusISRP is used on Motorola handheld devices and handles inventory, as well as shipping and receiving needs.The Dow team configured the application, installed the equipment, provided training and designed the label. In addition, Dow has been engaged with The Diaper Alliance in moving locations and setting up their current operating facility.

When diapers are donated, they come in difference sizes, package quantities and from multiple suppliers. Dow and Motorola enabled the use of handheld devices to scan products and add quantity and vendors to make the overall process more efficient. All of the materials and services from Dow, Motorola and Intellitrack were donated to the organization.

“Leveraging our expertise and supplier partnerships enabled us to help improve the quality of life families in the Great Lakes Bay Region,” said Craig Casto, Global Expertise Center leader for Dow.

To learn more about The Diaper Alliance and also to find out how you can donate to the cause, please visit their website,


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