Baby-G Gets Dimensional with the Latest Additions to its Watch Line!

Dover, NJ, - Baby-G is making fans fall in love with a collection of flirty watches sure to perk up any wrist. The adorably chic & bright new colorways from Baby-G feature timepieces inspired by cosmetic cues on the fall catwalks and the colorful pop-art seen on the streets. From fashion mavens on the runway to the outspoken rocksters who embrace their accessories as art, every lady will feel empowered wearing these watches.

The collection showcases a total of five unique, fashion-forward models – rolling out in two timed phases. The BGA131-4B2 and BGA131-8B models will bring smoky style off the runway and red carpet and onto wrists with multi-tonal metallics. The raspberry glitter-matte band and ivory face fixed with a golden-colored 3D floating index can dress up a classy daytime look with just a touch of subtle shimmer. Alternately, the gunmetal resin band and pink face brings the smoky eye shades of gray and mauve trend to life – adding another smoldering component to any night-out ensemble.

Whereas the BGA131-1B2, BGA131-7B3 and BGA131-4B3 models bring a spunky edge to every girl’s most coveted colors. All three glossy bands are equipped with monochromatic faces that make the vibrant, multicolored dials and animated numerals pop. Neon novices will be tickled pink with the cotton-candy colored version, complete with a fabulously girl-friendly watch face and hands; whereas for the more experimental trendsetters they can bring a blast from the past into the new millennium with the black and white varieties boasting electric, graffiti-glam graphics that harken back to Harajuku culture.
BGA131-4B2 BGA131-8B BGA131-1B2 BGA131-7B3 BGA131-4B3
BGA131 Series

http://www.casio.com/resource/images/press/BGA131Series_press.zip

To ensure wearers do not “fall back” in time, the collection is safeguarded with Baby-G’s signature strength of shock resistant and 100 meter water resistant structure. Functions include a unique “Neon Illuminator” UV LED light, 27-city world time, three multi-function alarms, 1/100th second stopwatch, countdown timer, and 12/24 hour formats. These timepieces will take every fashionista wherever she needs to go this season, stylishly and seamlessly.

“Our new BGA130 and BGA131 collections really speak to the playful side of Baby-G,” said Shigenori Itoh, Chairman & CEO of Casio America. “The watches are colorful, unique and perfect for any woman wanting to make a statement with her timepiece.”

The BGA130 and BGA131 women’s watches are available now at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $120. Please visit www.baby-g.com for more information.

###

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.