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CodeBaby Awarded 2013 Industry Innovator “Superstar” Award

The Institute for HealthCare Consumerism (IHC) honors CodeBaby for providing solutions to pressing health and benefit issues

Colorado Springs, Colorado, Unitied States of America – WEBWIRE

COLORADO SPRINGS, Colo. - In recognition of solutions in the critical movement of advocating patients’ involvement in their own healthcare decisions, CodeBaby has been honored with the prestigious 2013 Industry Innovator Award by The Institute of HealthCare Consumerism (IHC).

“CodeBaby brings a deeply engaging interaction between health and benefit companies and their end users, ensuring their customers and employees are able to take fully informed action,” said Douglas N. Field, CEO of The Institute for HealthCare Consumerism. “In a space that is undergoing tremendous transformation, this type of innovation drives improvements in healthcare consumerism.”

CodeBaby’s leading multilingual intelligent virtual assistant (IVA) technology actively educates and empowers consumers to fully participate in their healthcare decisions, and is used by leading health insurance companies and health provider organizations across the nation.

“Today’s consumers, employers, and insurance carriers are increasing the demand for new and diverse options to elevate healthcare consumerism,” stated CodeBaby CEO Dennis McGuire. “We are focused on inventing solutions that give consumers the ability to educate themselves in an engaging and highly effective manner. In healthcare consumerism, this translates directly to helping people become confident ambassadors in their own healthcare.”

CodeBaby partner Benefitfocus, was also recognized as a Top Five Industry Innovator for 2013. The awards ceremony was held during the IHC’s annual Forum West, on Friday, December 6, 2013.

About IHC:

The Institute for HealthCare Consumerism is the only multi-platform, collaborative environment focused exclusively on innovative health and benefit management. It’s a place for employers, TPAs, solution providers, brokers, advisors, consultants, and administrators of regional health plan providers to learn, connect and share through the Institute’s publication, HealthCare Consumerism Solutions, its bi-annual live conference, the IHC FORUM, and its online community at As a catalyst for the growth of the health care consumerism movement, The Institute deepens the conversation and collaboration between its invested stakeholders.

About CodeBaby:

CodeBaby Corporation is a global customer engagement technology company founded in 2001 by two Canadian physicians turned gaming entrepreneurs (former CEOs of Bioware and executives of Electronic Arts). Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce.

Visit our website: or follow us on Twitter: @CIVAhealthcare

Media Contact:
Mike Smith
703-623-3834 –

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 healthcare consumerism
 benefits enrollment
 customer engagement
 employee engagement
 private exchanges

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