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Firm Specializing in Wal-Mart Suppliers Opens Office in Northwest Arkansas


DENVER, CO March 16, 2005 – newmarketbuilders, a management consulting firm specializing in improving supplier and retailer relationships, announces the opening of its new branch office in the northwest Arkansas town of Gentry. Having pioneered and managed multi-million-dollar programs for Wal-Mart prior to starting the firm and with Wal-Mart suppliers comprising over 80% of their current client base, newmarketbuilders views the branch opening as a natural extension of their business. They cite demand from a growing number of clients with branch offices in the region as the reason for the opening.

“Bottom line, our goal is to help suppliers do better business with their retail partners and help them maintain their long term advantage with retailers. Our new office in Northwest Arkansas will expand our access to clients and demonstrate our commitment to specifically helping Wal-Mart suppliers,” stated Lisa Carver, Executive Vice President of newmarketbuilders. Ms. Carver added, “You would be surprised at how many established suppliers run into trouble with retailers because they rely on old school selling techniques, unprofessional account management, and short-term planning. It is our business to identify these problems, often at the request of retailers, and help supplier companies continue to be good partners far into the future.”

In a report recently released by the firm, “Ten Supplier Mistakes that Retail Buyers Say Give Your Competition the Edge,” newmarketbuilders identified the top ten mistakes that often jeopardize a supplier’s relationship with major retailers. newmarketbuilders’ President, Carol Spieckerman, stated, “This list will probably strike a chord with many suppliers and retailers since, in the days of shrinking vendor bases and direct sourcing, product innovation and technology upgrades alone won’t guarantee a long-term supplier advantage. When suppliers hit a wall or lose programs to their competitors, they often rationalize the cause and continue doing business the way they always have – it becomes a vicious cycle with the supplier doomed to repeat the past.” An audio CD of “Ten Supplier Mistakes that Retail Buyers Say Give Your Competition the Edge,” is available exclusively, free of charge, on the company’s website,

Ms. Carver closed by saying, “In many ways this is a homecoming for me. I grew up in Arkansas and although I have lived and worked outside of the state for quite some time, as a principal in the firm I am excited about bringing our services back ’home’ and working closely with companies that have established bases in the region.”

newmarketbuilders is a full service marketing and management consulting firm committed to building relationships and improving productivity within the licensing and retail community. The firm functions as a liaison and advisor to licensors, licensees, and non-licensing supplier companies with a particular focus on mass retail. For additional information about newmarketbuilders, please visit
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