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Social Chatter Meets Business

Gluu ( now launches a new kind of social collaboration platform. The platform transforms social business from small talk around the water cooler and to an asset that is deeply embedded in a company’s business processes.

Copenhagen, Denmark – WEBWIRE
Overview of all the company’s roles, people and business processes.
Overview of all the company’s roles, people and business processes.

“We see the platform as a way to free our management team from day-to-day operations, so we can develop our business," says Olivier Poivey, ONE Marketing

The Danish company’s platform combines social media’s ability to connect people with the need for common ways of working, and clear roles and responsibilities. The platform is designed around recent employees’ need for guidance on how work is actually performed in the company. The platform’s intuitive model provides an easy way of transferring knowledge between employees. It, thereby, provides a powerful tool for all leaders, who, on a daily basis, struggle to establish good and effective work routines and assign responsibilities.

“Yammer and its more than 2 million users has proven that employees want to use social media inside companies. With companies can channel some of their employees’ social energy into common business processes that everyone believes in and that are searchable for use by others. This provides tangible business value,” says Søren Pommer, the co-founder and CEO of Gluu. is an innovation in the field of “Business Process Management”, where large corporations for more than a decade have invested billions in IT systems, process design and consultancy in a quest to become process-driven enterprises.

“We have seen that process work often takes a back seat to daily firefighting. This is why the platform has a four-step wizard that makes it very easy to map processes and then involve people in improving them. Common processes then become the glue that binds together employees and executives, and delivers business value,” says Søren Pommer. provides 87 business process templates which can be used to jumpstart the mapping of a company’s processes and clarify the roles and responsibilities that are involved.

Both multinationals and small companies use the platform. “We see the platform as a way to free our experienced managers from day-to-day operations. As our employees make their own work instructions, responsibility shifts to them. We can monitor progress via newsfeeds and save a lot of time on meetings and emails,” says Olivier Poivey, CEO of ONE Marketing.

Gluu is Software-as-a-Service and requires no installation. You pay with a credit card and are charged by the number of business processes that you use. Pricing starts at $29 per month.

The new social BPM platform is the result of two years of prototyping in close dialogue with more than 150 managers and employees from more than 90 companies.

Gluu ( was founded in 2011 in Copenhagen. The company employs a virtual team of international developers and has just launched the World’s first pure Social Business Process Management platform. has been tested for more than a year by companies such as Telenor, YouSee, ONE Marketing, and Novozymes.

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