ASPERA Launch Ruggedised and Waterproof Smartphone and Tablet Range

SYDNEY, Australia – November 29, 2013 – Australian mobile brand ASPERA, today announced the launch of a unique range of rugged mobile devices, with all six models in the range rated IP67 for high level protection against the effects of non-corrosive liquids and dust. All models are constructed with durability in mind and offer resilience against drops and hard knocks in the workplace and the great outdoors. The range consists of two Android smartphones, two feature phones, a 3G Android tablet and a battery power pack.

All four mobiles feature a Dual sim card capability. The Dual sim card feature provides users with more options such as simultaneous connection to two mobile networks, the ability to separate and manage personal versus business usage, and a great solution for international travel whereby you can use both the foreign sim card and Australian sim card in one phone.

The range offers solutions for any business or individual user looking for a device that can stand up to harsh treatment. ASPERA will begin shipping on December 1 with the immediate availability of the R5 and R3 smartphones. Scholastic Australia is the exclusive Master Distributor for the mobile range.

“This may be a first for the Australian market for one provider to offer such a comprehensive range of ruggedised devices.” said Allan Robertson, CEO of ASPERA Mobile. “Smartphones today can be fragile and expensive to repair or replace. We saw a real need in the market to provide smart mobile and tablet devices that would be durable enough to withstand harsh Australian conditions and tough workplace environments, yet be inexpensive enough for large organisations to equip a workforce with. Our flagship R5 smartphone retails at $399.” said Robertson.

Aimed at Industry, Construction, Transport, Trades and Outdoor & Active market segments, the ASPERA mobile devices and tablet come in high-visibility yellow on black colours allowing for easy identification in any environment. Common design features include body joins re-enforced with screws, protective seals over charging port, speaker and earphone jack, toughened scratch resistant glass and rugged outer body for shock absorption.

All ASPERA devices have a minimum Ingress Protection (IP) 67 rating against the effects of non-corrosive liquids and dust particles. “Australia’s unique and diverse terrain make it one of the most adventurous and rugged countries in the world to live, work and play and it makes sense that our mobile devices should be tough enough to perform in this environment.” said Robertson.

ASPERA Mobile has joined exclusively with Scholastic Australia to distribute their new range of devices and will officially launch the products at the Scholastic head office at Lisarow on November 29th 2013. Resellers are encouraged to contact Wayne Cooper, Scholastic Media & Technology Manager for more product information and to join the ASPERA Partner Program.

ASPERA is calling for resellers to join their newly created partner program and represent this unique Australian brand, contact Scholastic Australia on 1800 665 774 for more information.

About ASPERA Mobile
ASPERA Mobile is an Australian brand headquartered in Sydney, Australia, ASPERA Mobile provides a complete range of rugged mobile devices that are built to last in extreme environments and are certified IP67 for water and dust resistance. ASPERA is dedicated to providing quality, durable mobile devices suitable for the workplace and the great outdoors. For additional information about ASPERA Mobile visit www.asperamobile.com

About Scholastic Australia
Scholastic Australia Pty Ltd is a wholly owned subsidiary of Scholastic Corporation (NASDAQ:SCHL), the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic Australia has extended its distribution reach to incorporate leading technology products and accessories for major retail, commercial, Apple, telecommunications and education markets nationally and supports a national network of education and commercial resellers. www.scholastic.com.au/technology

Contact Information

Allan Robertson

CEO

ASPERA Mobile

(61) 412026150

allan@asperamobile.com