Whole Foods Market® ‘Fair Friday’ weekend sale: Up to 40 percent off select fair trade products

Fair is the new black at Whole Foods Market: the new Black Friday, that is! As shoppers head out on the busiest shopping day of the year, the grocer will be offering top deals on ethically-traded products all weekend long in honor of Fair Friday.

Dates of sale: Friday, Nov. 29 through Sunday, Dec. 1.

Deal: Shoppers can enjoy up to 40 percent off featured fair trade products from suppliers that are dedicated to sourcing fair trade ingredients whenever possible, including:

· Dr. Bronner’s Organic, Fair Trade Coconut Oil: 40 percent off

· Third Street Chai Organic, Fair Trade Real Fresh Brewed Teas – new and exclusive to Whole Foods Market: 20 percent off.

· Harmless Harvest Fair Trade Cinnamon Clove Coconut Water – new, here-and-gone holiday flavor exclusive to Whole Foods Market at a great low price.

· Alter Eco Organic Fair Trade Chocolate Truffles (available in Black and Velvet flavors) – new and exclusive to Whole Foods Market: 20 percent off.

For more information about the Fair Friday weekend sale at Whole Foods Market, visit www.wholefoodsmarket.com/blog/fair-trade-friday-all-weekend-long.