Celltick and AIS Thailand Partner to Launch AIS myScreen for Android devices

Celltick, a global leader in mobile initiated commerce, today announced that it has launched AIS myScreen, a customized version of Start, with Advanced Info Service (AIS) Thailand, the country’s largest mobile network operator serving more than 36 million mobile phone subscribers. Celltick’s Start-based interface, AIS myScreen, enables AIS Thailand to deliver an intelligent Android solution that provides fast access to a subscriber’s most favorite and frequently used applications and functions.

AIS myScreen allows subscribers to personalize their devices making them more fun to use. AIS myScreen is a next-generation intelligent Android interface, providing interactive functionality on the lock screen of the Android device. AIS recently released new tropical themes for AIS myScreen, and will soon pre-load AIS myScreen as a standard interface across its Android devices. AIS customers will have easy access to the best themes by dialing *900 and selecting AIS Apps or by visiting http://wap.mobilelife.co.th/apps.

With AIS myScreen, subscribers have quick access to what matters most, such as social media, contacts, search and more. Celltick’s recommendation engine adapts the start screen based on big data technology and uses collaborative filtering to individualize the initial configuration, as well as offer ongoing recommendations based on consumer behavior. With Start, Celltick enables operators, like AIS Thailand, to bring more value to their subscriber, while providing a medium to more effectively engage subscribers throughout the customer relationship lifecycle to encourage monetization and brand loyalty.

“We are very excited to bring the Start-powered AIS myScreen to millions of subscribers at AIS Thailand,” said Vincent Toh, General Manager, APAC at Celltick. “We have cherished our relationship of more than a decade with Thailand’s largest operator and are glad that they are one of the first to adopt Start. As more operators look to create new lines of revenue and engage more customers, we are happy to offer AIS Thailand with an effective means of communicating on their Android devices. It’s not just about content anymore, context is equally important.”

The growing Start ecosystem includes hundreds of themes and plug-ins that are available for download from Google Play. In 2012, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 140 million active consumers across 25 countries.



About AIS

Advanced Info Service (Public) Company Limited or AIS, Thailand’s No. 1 Wireless Communication Service Provider, has operated for 23 years with currently 36 million registered numbers. AIS incorporates the concept “Your World Your Way” in the Quality DNAs integral pillars including Device, Network, Application and Customer service excellence, For more information, visit www.ais.co.th.

About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 140 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit www.celltick.com.