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National Geographic Store Opens At Sydney Airport In Partnership With Heinemann Asia Pacific


SYDNEY, Australia — Visitors can experience a new and exciting way to explore the world when they visit National Geographic’s first retail store in Australia, open now at Sydney Airport. The store is a result of the joint venture between Heinemann Asia Pacific and local Australian retail specialist Souvenir World Group. Drawing on National Geographic’s 125-year heritage of inspiring people to care about the planet, National Geographic’s new store brings together its products and services in a constantly evolving, culturally inspired setting.

The National Geographic Sydney Store will welcome travellers with compelling visual displays and design dedicated to stimulating, educating and inspiring visitors to celebrate global cultures. Travellers can find National Geographic stores around the globe in Europe, Asia, America and now in Oceania. The new store will feature a wide selection of National Geographic products, including its award-winning magazines, books and DVDs. The store will also offer items designed for the rigors of adventure and exploration, from casual travel gear to multi-layered apparel suitable for diverse climates and activities. In addition to apparel, key product lines will include luggage, stationery, maps, globes and a wide selection of children’s products.

“Australia’s spirit of adventure lines up naturally with National Geographic’s core values of exploration, discovery and conservation,” said Alison Middleton, senior vice president of International Licensing at the National Geographic Society. “We’re excited to provide travellers with a unique and inspirational retail experience as they embark on their own journeys.”

Sydney Airport’s General Manager of Retail, Andrew Gardiner, said, “At Sydney Airport, we are constantly seeking to align our retail offerings with customer expectations. We’re delighted that Heinemann is delivering the National Geographic Store in Sydney, supporting us to bring yet another ‘first’ to the Australian airport retail market. It certainly fits with the demand for a sense of travel and adventure.”

Max Heinemann, Chief Procurement Officer at Heinemann Asia Pacific, said, “Customers entering the store will be exposed to a kaleidoscope of global experiences. We are looking forwarding to working with National Geographic.”

The new business will be operated by Travel Retail Australia Pty. Ltd., which is a joint venture between Heinemann Asia Pacific and Souvenir World Group. It will be located at Unit C2-144 at Terminal 1, International Terminal at Sydney Airport.

About National Geographic

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the member-supported Society works to inspire people to care about the planet. Through its online community, members can get closer to explorers and photographers, connect with other members around the world and help make a difference. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 39 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 48 languages. National Geographic Digital Media receives more than 27 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit

About Worldwide Retail Store S.L.

Worldwide Retail Store S.L. (WRS) is a Spanish holding company founded in 2006, with headquarters in Madrid. WRS is working with the National Geographic Society to open a worldwide network of stores under the National Geographic values. Using a variety of retail formats, WRS has expanded its National Geographic Stores to London, Madrid, Panama, Rome and Kuala Lumpur. For more information, visit

About Travel Retail Australia Pty. Ltd.

Travel Retail Australia, established in May 2013, is a joint venture between Heinemann Asia Pacific and World Souvenir Group.

About Heinemann Asia Pacific

Heinemann Asia Pacific Pte. Ltd. is a wholly-owned subsidiary of Gebr. Heinemann. Based in Singapore, Heinemann Asia Pacific is committed to becoming the preferred partner offering the best travel retail solutions to exceed every traveller’s expectations in the dynamic Asia Pacific market.

Currently the company has operations in Australia, Bangladesh, Bhutan, China, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, Singapore and Vietnam. As a group, Gebr. Heinemann has 66 subsidiaries and joint ventures in 33 countries in Europe, Africa and Asia and a consolidated turnover of US$3.1 billion and 5,500 staffs worldwide in 2012.

About Souvenir World Group

Souvenir World Group is considered one of the founders of airport retailing in Australia, having over 40 years of continuous experience covering almost every domestic and international airport in Australia. The Group’s retail brands include Souvenir World and Sports World, Adventure Australia, Rainbow Serpent, Dreamtime Spirit and Essence of Australia. Recently it has formed a strategic alliance in Australia with Europe’s largest duty-free retailer, Gebr. Heinemann.


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