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HEX3 to launch updated AppTag2 Laser Blaster via Indiegogo campaign

‘AppTag Laser Blaster is using smartphones and companion apps to get gamers off the couch’


HEX3, the company behind the AppTag Laser Blaster have launched an Indiegogo campaign to raise funds for the launch of AppTag 2 - a new, improved design that is generating excitement from gamers across the globe. 

The AppTag is a laser tag device that uses infrared beams and sensors to fire and register shots which are transmitted to an attached smartphone. The device enables developers to integrate their shooter style Apps, will work with any smartphone and slot on top of any toy gun. 

To date, more than 60,000 of the devices have been sold worldwide, enabling smartphones to become a real time gaming display, showing laser effects and targeting info. 

According to inventor, Jon Atherton, the AppTag2 will be released before Christmas if he can raise the $20,000 required to get it across the line. 

“AppTag brings to life the feeling of a video game that is traditionally played sitting down but the beauty of AppTag is that it allows players to get active, strategize, work together and engage with other players – up to 4048 of them!” Mr Atherton said. 

“My team and I have been working hard on incorporating some great new features into the AppTag2. When we launched the first version (AppTag1), we had some issues with the older Bluetooth technology so we used a high frequency sound to connect the smartphones instead.” 

“We have now incorporated Bluetooth 4 into the AppTag2, along with a gyroscope, magnetometer and accelerometer, all new gameplay and updated weapons,” he said. 

“Our game servers also keep score, track player’s health, ammo and enemy kills and update players screens in real time.” 

Atherton is confident that the AppTag2 will be a hit with the Indiegogo community and says one of the key reasons that he wants to launch before Christmas is to get kids off the couch. The ex-military man turned inventor is passionate about incorporating exercise into daily life and believes that gaming and exercise should go hand in hand. 

The AppTag2 project will run on Indiegogo until December 2 2013. Atherton says that once it officially launches, it will be priced at $59, but Indiegogo backers will get the AppTag2  for half price ($27.50). Visit to find out more about the campaign. 


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