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Fujifilm Presents New X-Series Digital Cameras, Instax Mini 90 Instant Film Camera and Advanced Imaging Solution at PhotoPlus Expo 2013


Valhalla, N.Y., October 22, 2013 – FUJIFILM North America Corporation will introduce the all new FUJIFILM X-E2 interchangeable lens camera and the premium FUJIFILM XQ1 compact digital camera; and also present the new INSTAX Mini 90 and the new FRONTIER-S DX100 printer at the PhotoPlus International Expo on October 24 – 26 at the Jacob Javits Center in New York City. Fujifilm will be located in Booth # 736.
“The PhotoPlus Expo is truly about photographers, the tools they use and helping them achieve exceptional image quality,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation, Imaging and Electronic Imaging Divisions. “And that is why we are excited to show our latest X-Series and INSTAX cameras together with our Frontier-S DX100 professional photo printer. These solutions each deliver the quality results that professionals are looking for. We are certain that photographers attending PhotoPlus Expo will see the benefits that Fujifilm solutions offer.”
Fujifilm Facebook Contest
Fujifilm will host its Facebook Page “X Marks the Spot” Photo Contest during PhotoPlus Expo where attendees will be able to enter for a chance to win a new FUJIFILM X-M1 Digital Camera, plus two FUJINON lenses. To enter, visitors will have to upload a photo of the Fujifilm booth (#736) at the PhotoPlus Expo in New York City. All submissions need to be entered by 12:00AM EDT on October 29, 2013.
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New FUJIFILM X-Series Digital Cameras
Announced just one week ago, the new FUJIFILM X-E2 will be available for visitors to experience as the latest addition to the advanced X-Series digital camera line. The FUJIFILM X-E2 follows in the tradition of the award-winning X-Series and utilizes a 16.3 Megapixel APS-C X-Trans CMOS II sensor that expertly controls moiré and false color generation and the same X-Mount for use with FUJINON XF lenses.
Fujifilm will also showcase the innovative new FUJIFILM XQ1, a premium pocket-sized digital camera with a bright FUJINON F1.8 4x zoom lens, an advanced 12 Megapixel 2/3” X-Trans CMOS II sensor with phase detection and the EXR Processor II that together deliver incredible autofocus speed.
Fujifilm INSTAX Mini 90 Instant Film Camera
Fujifilm will also have the new, INSTAXTM Mini 90 Neo Classic instant film camera available for PhotoPlus Expo attendees to try out and learn more about. The INSTAX Mini 90 combines a stylish, retro camera design with advanced photographic features and a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality.
Fujifilm Professional Printing Products
Featuring renowned FRONTIER image quality in a small versatile design, the new FRONTIER-S DX100 will be on display for the first time at PhotoPlus Expo in New York City. The new FRONTIER-S DX100 was developed with high print quality in mind to combine the benefits of dye-sublimation printer size, with the vivid and accurate color reproduction and deep blacks of an inkjet printer. With the new FRONTIER-S DX100, photo studios, government agencies, event photographers and retailers can take advantage of its small footprint,  Frontier quality printing, linear consumable pricing, variable print size and surface flexibility for maximum efficiency and profitability.
During the event, professional photographer Jeff Gump will shoot sports-themed pictures of a model with booth visitors and print them on the FRONTIER-S DX100 to highlight its stunning image quality, print size versatility and surface flexibility.
To experience Fujifilm’s full line of advanced imaging products, visit Fujifilm at booth # 736 during the PhotoPlus International Expo on October 24 – 26 at the Jacob Javits Center in New York City.  For more information about Fujifilm’s products and services, please visit:
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit
* At an exchange rate of 83 yen to the dollar.
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