Sendra, a hundred years of history

The Spanish brand’s iconic boots celebrate a century crossing new frontiers; unbeatable quality is its global passport.

Back in the late 19th century, the Sendra family was already a force to be reckoned with in the leather tanning trade, then based in a little workshop in Mislata, Valencia. In 1900, on a trip to the USA, eldest son Andrés discovered the infinite potential of cowboy boots. This was the trigger for the creation of his own business in Almansa, and in 1913, Sendra Boots was founded. The rest is history, and a history of success, now told in a book published to celebrate the brand’s centenary, which narrates the ups and downs of the four generations which have built up one of Spain’s most prestigious global footwear brands.

Today, the brand remains true to its Goodyear technology, first introduced back in 1919, but now updated to deal with new shapes, finishes and fashions. Its three lines – cowboy boots, biker boots and latest trends – make up an unbeatable selection, designed to meet the needs of the most discerning user. Every year, 200,000 boots, made from excellent raw materials in authentic designs, pass through the hands of 170 expert crafters in a process which involves 250 different manufacturing operations.

Sendra went global in 1960, and now has more than 1,000 points of sale around the world, with Northern Europe (in particular Germany) and the USA as its main markets. With an export rate of 97%, the brand is now looking to the BRICS and has just set up a subsidiary in Russia.